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Bestmediainfo | July 27, 2020

Media tech entity Fork Media Group announced the launch of ContextAds, a programmatic platform to enable marketers adopt a holistic approach towards digital advertising. Having delivered more than 1,000 brand campaigns through the managed service route, the programmatic platform of ContextAds is an enhancement to the digital advertising offering of Fork Media Group....

True Influence | August 26, 2020

True Influence®, the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud™ for intent-driven, multi-channel account-based demand generation. This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. The True...

Vertic | October 15, 2020

As a result of the measures put in place to combat the coronavirus around the world, many B2B companies have recognized that a traditional reliance on direct sales teams for customer engagement and business growth has had to shift to more digitally enabled demand generation models. Vertic, a leading global independent digital agency has today announced a demand generation offering to align with this 'new normal' within sales and marketing. The new offering is expected to scale mar...

MOI Global | June 19, 2020

B2B agency MOI Global has acquired specialist account-based marketing agency ALIAS Partners. The acquisition promises to ramp up the two agencies’ shared belief in insights-led creative strategy, and will merge the considerable ABM forces of both agencies, enabling MOI to use its fully integrated, global scale to strengthen and expand the proven account-based experience (ABX) methodology of ALIAS. MOI’s capabilities in digital and data intelligence, as well as its existing ABM...