Peter Mayer

Account Based Data

ON24 | April 18, 2022

On April 14, ON24 announced the launch of ON24 Forums, a new live engagement experience for the marketing and sales to drive interactive moderated discussions that encourage audience participation. Organizations can bring together high-valued attendees for face-to-face, two-way video group conversations and networking. Customers can create and scale fully branded and personalized digital experiences that collect high-quality first-person insights. “We continue ...

Core ABM, ABM Accounts

6sense | December 13, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced today that it has been named a Leader in the December 2022 GartnerⓇ Magic Quadrant™ for ABM Platforms report for the second consecutive time. 6sense is positioned highest for Ability to Execute and furthest for Completeness of Vision in the Leaders’ Quadrant. 6sense has the highest score for all three Use Cases evaluated by Gartner in the December 2022 Critical Capabilities for...

Core ABM

Optimizely | December 27, 2021

Today, Optimizely, leading digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to...

Buyer Intent Data

Affinity | July 01, 2022

Affinity, a relationship intelligence platform for dealmakers, has hired Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design from Robinhood and Showpad. Deno has over 15 years of SaaS experience, including building and scaling sales teams at Salesforce and Showpad. Deno will lead Affinity's velocity sales organization and will continue to execute strategy in the venture capital, investment banking, and private equity sectors, as well as inves...