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TechTarget, Inc. | January 31, 2020
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of IT Deal Alert Priority EngineTM Email Alerts to help enterprise technology sales teams quickly identify and take action on the best opportunities in their territory. Priority Engine, a 2019 CODiE award winner for Best ABM and Best Sales & Marketing Intelligence Solution, is a SaaS-based platform that provides technology vendors with the most active accounts a...
Programmatic ABM
Episerver | October 23, 2020
Digital experience company Episerver has acquired delivery and experimentation software provider Optimizely, aiming to help users improve their go-to-market strategy through customer insights, product testing and improved digital experiences. By acquiring Optimizely’s experimentation and optimization capabilities, Episerver can provide its users with enhanced customer and product insights that increase agility when testing and delivering customer experiences. Users can use these insights a...
Buyer Intent Data
Reports GO | June 22, 2021
High growth in the Buyer Intent Data Tools Market is likely to be driven during 2021-2026. The rise is expected by the need to resolve the inter-implement incompatibility issues between equipment manufactured by different companies. B2B buyer intent data tools have been used by companies worldwide to boost sales conversion rates through online marketing during the pandemic outbreak. B2B buyer intent data tools help companies improve their lead qualification process and thus allows...
Core ABM
RollWorks | April 05, 2022
RollWorks, a division of NextRoll, today announced continued momentum as the account-based marketing (ABM) platform high-growth companies rely on to accelerate revenue. RollWorks has been identified as a Strong Performer in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, published in March by Forrester. The report states that "RollWorks has aligned with other high-quality, less expensive marketing technologies to distinguish itself as a feature-rich...
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