Precis Digital

ACCOUNT MANAGEMENT

Terminus | October 27, 2020

Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings. This year’s State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found...

ACCOUNT-BASED ADVERTISING

Marketprimes | August 02, 2021

Account-based research and research advertising Software Market 2020 provides a complete assessment of the current market conditions, investment plans, production and consumption, pricing trends, and market player, region, type, and application analysis, among other things. Custom surveys are added based on your specific needs. According to market research assessments, account-based advertising software will grab a considerable reward portfolio by the end of the projection period....

Terminus | May 04, 2020

Terminus acquires leading account-based chat solution, Ramble, to power account-based conversations and real-time engagement. Native account-based chat enables real-time engagement throughout the customer lifecy...

ABM ACCOUNTS

Invado Solutions | August 19, 2021

Invado Solutions, a boutique Pardot consulting firm and Salesforce marketing partner, has launched a full-service demand generation solution for its customers. The solution includes full demand gen strategy development, campaign creation, technical implementation and operational support. Carlos Hidalgo, a B2B demand generation strategy veteran, author and TedX speaker, has joined Invado Solutions as Head of Demand Generation Strategy. Carlos brings 25 years of B2B marketing experience to Invado ...