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Core ABM, Account Based Execution
Influ2 | December 14, 2022
Influ2, the first person-based advertising (PBA) platform today released “Beyond Alignment: A New Approach to Sales and Marketing for B2B,” a webinar addressing how organizations need to prepare for an economic downturn. The webinar, led by Dmitri Lisitski, CEO and co-founder of Influ2, and featuring Malachi Threadgill, principal analyst of account-based marketing (ABM) at Forrester, a leading global research and advisory firm, also discusses how businesses can structure their approa...
Core ABM
Terminus | January 13, 2022
On January 12, Terminus announced that it was recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms report. Terminus is the only account-based engaged platform that uses multi-channel account-based marketing to offer more pipeline and revenue. Terminus’ platform, Terminus Engagement Hub, makes understanding customers and prospects easier by connecting first and third-party data. It uses engagement channels like chat...
Account Based Data, Targeted Account Strategy
Business Wire | July 19, 2023
UserTesting, a leader in experience research and insights, today announced a joint integration with Contentsquare, a global leader in digital experience analytics. This partnership empowers organizations to unlock more customer experience insights across digital properties, enabling them to more effectively transform and customize digital experiences for their target audiences. According to a recent study by Gartner1, 89 percent of boards agree that they are in a postdigital wor...
Momentum | February 16, 2021
As the business pursues growth in EMEA and North America, the leader in account-based marketing and the growth consultancy, momentum has announced major two executive appointments. The appointments are Robert Bell as Group Chief Financial Officer and Will Nicholls as UK Managing Director. Bell has a track record of leading various organizations through periods of international expansion and high growth and will guide the M&A strategy of the group. He said that h...
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