WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Jaymie Scotto & Associates, LLC | July 29, 2020
Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces today the addition of four new members to the JSA client account teams. This announcement comes at a time when JSA's clients are depending on the agency more than ever to provide necessary critical communication support as they focus on operations, deployment and scalability. The new team members will play...
LinkedIn | February 17, 2021
A new guide for account based marketing (ABM) has been published by LinkedIn. The guide also tells how businesses can utilize abm approach in their marketing processes.
As explained by LinkedIn:
"With a rising community of B2B marketers selecting LinkedIn as the basis of their ABM plan, we’ve observed, first-hand, some of the collective roadblocks they come across. To support more salespersons reap the profits of ABM, we’ve advanced a framework for ...
TARGETED ACCOUNT STRATEGY
PathFactory | March 03, 2021
Microsite Builder was announced by PathFactory today. Microsite Builder is a highly requested feature that helps all the B2B marketers to develop effective, engaging, and flexible content destinations for ABM strategies.
PathFactory’s Microsite Builder allows B2B marketers to show multiple kinds of Content Tracks inside a multi-page microsite or a custom-designed landing page with navigation. It makes content the king but provides marketers more elasticity than ever to be or...
ZoomInfo | April 09, 2020
ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages proprietary machine learning technology to shed light on purchasing signals for marketing and sales professionals. ZoomInfo Intent pinpoints what prospects and customers to engage with and when—enabling go-to-market teams to get in front of existing prospects earlier in the sales cycle, identify new leads based on buying signal...
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