Quantum Marketing

Account Based Advertising

Demandbase | August 10, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announced today the first-ever class of Demandbase Champions. These 12 Champions are best-in-class customers who stand out by being expert Demandbase One users and thought leaders in Smarter Go-To-Market™ and Account Based Marketing / Experience (ABM/X). Demandbase Champions embody marketers who are successfully implementing smarter account-based strategies using Demandbase. In addition, this group is at the top of a...

Forrester | October 05, 2020

To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Serving 13 roles including B2B chief marketing officers, chief sales officers, demand and account-based marketing...

Account Based Data

Business Wire | October 30, 2023

Acxiom, the customer intelligence company, unveils its AI investment to help the world's leading brands implement Salesforce AI technologies. Acxiom's AI expertise can help brands deploy Salesforce Einstein and Data Cloud to boost the strategic value of their data, resulting in data-driven customer insights and business outcomes for marketers. As a Salesforce partner, Read More

Core ABM

Momentum | March 16, 2021

Tamsen Galloway, who brings over 20 years of involvement with B2B strategy, marketing, and tech, joins the association as General Manager and the US consulting lead. She joins Chris Hooper, VP of Growth and Partnerships, and Diane Borska, SVP of Competitive Intelligence, in the US leadership group at the development marketing experts who, throughout the previous 10 years, have driven the path in changing how complex worldwide associations go to the market and land their greatest v...