Ray Rico Freelance

Terminus | May 04, 2020

Terminus acquires leading account-based chat solution, Ramble, to power account-based conversations and real-time engagement. Native account-based chat enables real-time engagement throughout the customer lifecy...

Account Based Analytics, Buyer Intent Data

Newswire | August 08, 2023

Signals, a leading AI marketing solution, is pleased to announce its native integration with Salesloft, a sales engagement platform helping teams execute their digital selling tasks and communications. This integration will allow Salesloft & Signals customers to more closely align their marketing and sales teams by enabling them to automatically add prospected contacts to cadences in Signals, tailor engagement with targeted plays for visitors enrolled in certain cadences, add people to...

TechTarget | September 09, 2020

TechTarget, Inc. the global leader in B2B technology purchase intent data and services today announced the release of major new updates to its IT Deal Alert Priority Engine TM platform that significantly increase sales and marketing teams’ abilities to achieve success. This new release focuses on Prospect-Level Intent TM data, unique in the industry, that enhances understanding of individual prospects based on their research, engagement and buying team associations. These enhancements allo...

Core ABM

Demandbase | April 25, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the results of its commissioned Total Economic Impact™(TEI) Study conducted by Forrester Consulting. The study's goal is to help enterprise organizations understand the costs, business benefits, and potential return on investment (ROI) they may realize by deploying Demandbase ABX and Advertising Clouds. With the analysis based on a $200 million, 650-employee composite organization, Forrester found that Demandbas...