Red House B2B Marketing

AP News | January 16, 2019

In support of the ever-evolving B2B marketing landscape, Red House B2B Marketing has further strengthened its management team by hiring two industry veterans to lead Client Management and Creative Services. Citing client growth, driven particularly through its B2B digital marketing and data-driven technology services, the firm sought out experienced digital candidates to lead its client services and creative teams. Amy Rodriguez was hired as Vice President of Client Management and joins the firm...

ABM ACCOUNTS

Red House B2B Marketing | July 22, 2021

Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations. The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services. Grey Williams joined the firm as Vice President of Ma...

ACCOUNT BASED DATA

Marketing Tech News | January 13, 2020

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

CORE ABM,ABM ACCOUNTS

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...