Relevant Insights, LLC

Account Based Data

Stratagem Market Insights | June 01, 2021

Stratagem Market Insights has introduced a new market intelligence report titled Global B2B Buyer Intent Data Tools to its portfolio. The market study elaborates on the major drivers, restraints, emerging trends, opportunities, notable companies, and recent technological advancements. The business strategies of prominent players and new entrants into the market are thoroughly examined. This report analysis includes well-explained SWOT analysis, PEST analysis, revenue share, and contact informati...

Madison Logic | May 28, 2020

Madison Logic's Account Based Marketing platform with bi-directional HubSpot integration now powers always-on ABM strategies for joint customers. Madison Logic's integration with HubSpot enables full-funnel pla...

ABM Accounts

RollWorks | April 28, 2021

RollWorks, a NextRoll subsidiary, has become an Accelerate partner in the Adobe Exchange Experience Cloud Program, expanding on a joint understanding and integration between Marketo Engage, a complete lead management solution, and the RollWorks account-based platform. This best-in-class ABM integration has assisted hundreds of B2B firms, including BetterCloud, Blackbaud, Coupa, and Mixpanel, in identifying their most valuable target accounts, engaging buying committees within those accounts thro...

Account Management

Terminus | October 27, 2020

Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings. This year’s State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found...