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Account Based Data

DemandScience, TrustRadius | August 04, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced that TrustRadius has recognized the company with two 2022 Summer Best of Awards in the Intent Data Providers category. DemandScience Activate, which includes the company’s PureABM and PureSyndication offerings that engage in-market B2B buyers, received awards for Best Feature Set and Best Relationship. The awards are based on third-party, verified reviews s...

ABM Accounts

Demand Gen Report | July 08, 2021

The balancing scenario between traditional demand generation and ABM strategies forefronts the marketing world. Now they go hand-in-hand to deliver critical targeted messaging by making new waves in B2B marketing. Research from Demand Gen Report shows that 58% of B2B marketers are duly focused on a blend of ABM and demand gen initiatives. The gap between demand gen and ABM is so profoundly blurred. Experts such as Danny Nail, Head of Account-Based Engagement at Microsoft, say that...

ABM Accounts

GlobeNewswire | June 15, 2023

Global B2B marketing solution provider Anteriad today announced that Outsell, Inc. has given the company a Positive rating in a new analysis for their clients. Outsell, Inc. is an advisory firm that serves executives operating in the data, information, and analytics economy, providing must-have intelligence and benchmarks to their clients. The analysis notes that Anteriad has “conquered EMEA” with its recent acquisition of BNZSA. The analysis also notes that Anteriad is “...

Core ABM

RollWorks | May 19, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues to lead category market innovation and build on its momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. After hitting a significant milestone with HubSpot, and launching partnerships with Drift and G2 to strengthen its platform capabilities, the company announced it has received 2022 Top Rated Awards from TrustRadius in the ABM and Ad Serving & Retargeting categories. <...