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Account Based Data

The Manomet Current | June 14, 2021

As the industry is growing in popularity, the demand for buyer intent data tools is expected to increase dramatically. The two main factors, such as market revenue and market size, are examined to study the expanding market. With Covid-19’s high impact, companies in this industry are now highly relying on technology, which would help them sustain market position and gain enough market values. Also, B2B buyer intent data tools have been used worldwide to enhance sales convers...

Account Based Execution

Skydeo | January 19, 2022

Skydeo launches *AccountsGraph B2B audience segments for account-based advertising on programmatic, CTV and social platforms. “AccountsGraph audiences are a major step forward for B2B advertisers and Account Based Marketing (ABM)”, said Brad Brown, Managing Partner (emeritus) from McKinsey & Co., “Skydeo’s unique combination of B2B data with broad reaching mobile-first consumer data provides marketers the ability to target prospects much like LinkedIn b...

Folloze | October 14, 2020

Folloze announced today powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-lo...

Account Based Execution

Folloze | June 13, 2022

Folloze, the easiest and most powerful buyer experience platform for B2B marketers, today released Folloze Buyer Experience Platform 3.0, including a new experience engine and several other key features. The latest version unlocks powerful design tools and data insights to easily create content-rich, relevant experiences for an engaging and connected buyer journey. Now all B2B marketers can build rich experiences, in a simple, no-code environment, to engage buyers throughout their journey....