Response Mine Interactive

BUYER INTENT DATA

Bombora | December 01, 2022

Bombora, the leading provider of B2B Intent data solutions, today announced that it has hired Jeff Marcoux as Chief Marketing Officer and Elena Drozd, Ph.D, as Vice President of Data Science. Marc Johnson, the current CMO & GM, will shift to the role of Chief Operating Officer. Marcoux, a veteran marketer who has twice worked with Bombora as a customer, has been working closely with Bombora’s marketing team as a consultant for the past year. Prior to that, he was Head of...

CORE ABM

One Door, Influ2 | September 29, 2021

Influ2, a Person-Based Advertising platform, today announced that it helped the leading provider of cloud-based visual merchandising software, One Door focus its Account-Based Marketing (ABM) program - boosting marketing performance and influence on its revenue pipeline by 70%. This was a result of Influ2’s precise targeting capabilities, which allowed One Door to more accurately reach the buying groups within its target accounts and filter out irrelevant contacts. “In...

CORE ABM

Influ2 | September 01, 2021

Influ2, a Person-Based Marketing platform that allows B2B marketers to reach key decision-makers within their target accounts, today announced that the Head of ABM, Daria Ivanova, and VP of Marketing, Nirosha Methananda, will speak at this year’s Gartner Marketing Symposium/Xpo. Their presentation will focus on Influ2’s adaptation of its Account-Based Marketing (ABM) program in response to the pandemic, helping B2B marketers adapt to the ‘New Reality.’ Insights will be sh...

ABM ACCOUNTS

One, Inc., UviaUs | August 10, 2021

For almost 10 years, Demand Gen Report has given a Killer Content Award to twenty-eight companies to recognise creative marketing. They focused on brands who had conquered the uncertainty of 2020, businesses that had "smashed their objectives and achieved the top of their industry scoreboards" for 2021. One Inc. was named the winner of the B2B Account-Based Marketing Campaign category, which recognises customised B2B efforts aimed at difficult-to-reach decision makers. O...