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BUYER INTENT DATA

ZOOMINFO ACQUIRES CLICKAGY TO ENHANCE ITS INTENT DATA OFFERING

ZoomInfo | October 30, 2020

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B2B database ZoomInfo has acquired digital marketing intelligence provider Clickagy to enhance its go-to-market intelligence platform and improve users’ ability to engage prospects and target accounts. The acquisition will allow ZoomInfo to absorb Clickagy’s behavioral intent data from more than 300,000 publishing domains into its own platform, providing sales and marketing professionals with processed insights into their customers’ buying behavior and intent signals. As a resu...

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ABM ACCOUNTS

MRP SET TO HOST LIVE WEBINAR ON ENTERPRISE ABM

MRP | May 26, 2022

news image

On May 25, MRP, the only enterprise-level account-based sales and marketing platform, announced a live webinar, ‘The Role of ABM Technologies in the Enterprise’, with Principal Analyst Malachi Threadgill as a guest. This webcast will offer actionable insights from Forrester’s research and guide attendees through vital considerations enterprises need to look for when assessing and implementing ABM platform capabilities. The hour-long webinar is on Tuesday, June 7, 2022, at 2.30 ...

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KICKFIRE ADVANCED ADOBE EXPERIENCE CLOUD INTEGRATION WITH ITS LATEST ADOBE LAUNCH EXTENSION RELEASE

KickFire | August 06, 2020

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KickFire®, the leader in IP address intelligence and company identification technology, announces its availability on the Adobe Exchange App Marketplace and newest Adobe Launch extension release. KickFire, an Innovate partner in the Adobe Exchange partner program, advanced its Adobe Experience Cloud integration with its latest Adobe Launch extension release. Teams utilizing KickFire’s extension can now see the exact companies visiting their website along with valuable account-level dat...

Read More

ACCOUNT-BASED ADVERTISING

METADATA.IO ACCOUNT-BASED ADVERTISING WAS NAMED A LEADER IN THE G2 SUMMER 2021 GRID REPORT

Metadata | July 14, 2021

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Metadata.io, the first demand generation platform for B2B marketers, today revealed its position as the top in the latest G2 Summer 2021 Account Based Advertising Grid Report. G2 consumers evaluate products in the Leader quadrant highly, and they have a significant Market Presence based on market share, seller size, and social effect. Metadata has regularly ranked high in G2 Reports over the last three years. The scores are based on actual customer input and cover the following fa...

Read More
news image

BUYER INTENT DATA

ZOOMINFO ACQUIRES CLICKAGY TO ENHANCE ITS INTENT DATA OFFERING

ZoomInfo | October 30, 2020

B2B database ZoomInfo has acquired digital marketing intelligence provider Clickagy to enhance its go-to-market intelligence platform and improve users’ ability to engage prospects and target accounts. The acquisition will allow ZoomInfo to absorb Clickagy’s behavioral intent data from more than 300,000 publishing domains into its own platform, providing sales and marketing professionals with processed insights into their customers’ buying behavior and intent signals. As a resu...

Read More
news image

ABM ACCOUNTS

MRP SET TO HOST LIVE WEBINAR ON ENTERPRISE ABM

MRP | May 26, 2022

On May 25, MRP, the only enterprise-level account-based sales and marketing platform, announced a live webinar, ‘The Role of ABM Technologies in the Enterprise’, with Principal Analyst Malachi Threadgill as a guest. This webcast will offer actionable insights from Forrester’s research and guide attendees through vital considerations enterprises need to look for when assessing and implementing ABM platform capabilities. The hour-long webinar is on Tuesday, June 7, 2022, at 2.30 ...

Read More
news image

KICKFIRE ADVANCED ADOBE EXPERIENCE CLOUD INTEGRATION WITH ITS LATEST ADOBE LAUNCH EXTENSION RELEASE

KickFire | August 06, 2020

KickFire®, the leader in IP address intelligence and company identification technology, announces its availability on the Adobe Exchange App Marketplace and newest Adobe Launch extension release. KickFire, an Innovate partner in the Adobe Exchange partner program, advanced its Adobe Experience Cloud integration with its latest Adobe Launch extension release. Teams utilizing KickFire’s extension can now see the exact companies visiting their website along with valuable account-level dat...

Read More
news image

ACCOUNT-BASED ADVERTISING

METADATA.IO ACCOUNT-BASED ADVERTISING WAS NAMED A LEADER IN THE G2 SUMMER 2021 GRID REPORT

Metadata | July 14, 2021

Metadata.io, the first demand generation platform for B2B marketers, today revealed its position as the top in the latest G2 Summer 2021 Account Based Advertising Grid Report. G2 consumers evaluate products in the Leader quadrant highly, and they have a significant Market Presence based on market share, seller size, and social effect. Metadata has regularly ranked high in G2 Reports over the last three years. The scores are based on actual customer input and cover the following fa...

Read More