Right Source Marketing

Core ABM

ZoomInfo | July 05, 2022

ZoomInfo continued its streak of market leadership, topping the overall Buyer Intent Data Tools category along with the top spot in every Lead Capture and Marketing Account Intelligence category. “Once again, ZoomInfo proves its leadership when it comes to consistently delivering top-tier solutions to revenue teams everywhere at businesses of all sizes,” said ZoomInfo Founder and CEO Henry Schuck. “The honest, positive experiences shared by our customers are the ...

Core ABM

Business Wire | May 03, 2023

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced a new self-serve, in-platform B2B solution for ABM Targeting and Measurement. For B2B marketers, getting in front of the right professionals with buying influence is essential, and StackAdapt's latest solution enables users to target high-value B2B audiences in the US based on account lists, firmographic and persona-level data. B2B companies continue to prioritize ABM a...

Buyer Intent Data

EIN News | April 17, 2023

Bombora Company Surge® data can help publishers increase their CPMs 200% by demonstrating audience value — and can lift partner and campaign retention by 10%. Those are among the findings of a commissioned study conducted by Forrester Consulting on behalf of Bombora. For the March 2023 study, “The Total Economic Impact™ of Bombora for Data Publishers,” Forrester interviewed two representatives of a business news publication that utilizes Bombora&rsquo...

Account Based Data

Acxiom, Salesforce | July 26, 2022

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now part of the expanded Marketing Cloud Customer Data Platform ecosystem and has created a dedicated, global Salesforce practice. The practice will provide high-performing marketing solutions to the enterprise, bringing Acxiom’s data management, digital campaign management, and identity capabilities to the Sales...