Rise Interactive

riseinteractive.com

Rise Interactive is a digital marketing agency that specializes in digital media, customer experience, and advanced analytics. We serve as a strategic partner for marketing leaders, helping them to make smarter investment decisions grounded in data insights. Leveraging our unique investment management approach, we look at brands’ investments across all digital marketing channels to best allocate budget and maximize ROI.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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CORE ABM

ACCOUNT-BASED MARKETING STILL A TOP PRIORITY FOR B2B MARKETERS

Demand Gen Report | April 07, 2021

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According to new studies, as more B2B marketers experiment with account-based marketing (ABM), they are allocating more of their budget to this technique. (Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” which revealed that for the majority of B2B marketers (61%), ABM has seen higher budget prioritization in the last year. In terms of engagement, webinars (53%) have proven to be the most successful for B2B marketers work...

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ACCOUNT BASED EXECUTION

ADDAPTIVE NAMED A CONTENDER AMONG THE TOP B2B ADVERTISING SOLUTIONS

AdDaptive | August 08, 2022

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AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has been named a Contender in The Forrester Wave™: B2B Advertising Solutions Q3 2022 report. The evaluation analyzed the 14 most significant B2B advertising solutions across 28 criteria spanning current offering, strategy, and market presence. AdDaptive earned its highest scores in the criteria of product vision, market approach, innovation roadmap, and cross-channel capabilities. AdDapt...

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MARKETO RELEASE NOTES: MICROSOFT DYNAMICS CRM INTEGRATION UPDATES, ENHANCED API CALLS

Marketo | February 26, 2020

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Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority of the core feature updates are the result of enhancements made to Marketo’s API Calls capability as part of its efforts to improve platform stability and integrations. Marketo also shared plans for the launch of the Marketo Success Center next quarter to support customer enable...

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MADISON LOGIC JOINS THE LINKEDIN™ MARKETING PARTNER PROGRAM TO AMPLIFY GLOBAL, MULTI-CHANNEL ABM

Madison Logic | March 03, 2020

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Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions. "Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

Read More
news image

CORE ABM

ACCOUNT-BASED MARKETING STILL A TOP PRIORITY FOR B2B MARKETERS

Demand Gen Report | April 07, 2021

According to new studies, as more B2B marketers experiment with account-based marketing (ABM), they are allocating more of their budget to this technique. (Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” which revealed that for the majority of B2B marketers (61%), ABM has seen higher budget prioritization in the last year. In terms of engagement, webinars (53%) have proven to be the most successful for B2B marketers work...

Read More
news image

ACCOUNT BASED EXECUTION

ADDAPTIVE NAMED A CONTENDER AMONG THE TOP B2B ADVERTISING SOLUTIONS

AdDaptive | August 08, 2022

AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has been named a Contender in The Forrester Wave™: B2B Advertising Solutions Q3 2022 report. The evaluation analyzed the 14 most significant B2B advertising solutions across 28 criteria spanning current offering, strategy, and market presence. AdDaptive earned its highest scores in the criteria of product vision, market approach, innovation roadmap, and cross-channel capabilities. AdDapt...

Read More
news image

MARKETO RELEASE NOTES: MICROSOFT DYNAMICS CRM INTEGRATION UPDATES, ENHANCED API CALLS

Marketo | February 26, 2020

Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority of the core feature updates are the result of enhancements made to Marketo’s API Calls capability as part of its efforts to improve platform stability and integrations. Marketo also shared plans for the launch of the Marketo Success Center next quarter to support customer enable...

Read More
news image

MADISON LOGIC JOINS THE LINKEDIN™ MARKETING PARTNER PROGRAM TO AMPLIFY GLOBAL, MULTI-CHANNEL ABM

Madison Logic | March 03, 2020

Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions. "Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

Read More