Rise Interactive

riseinteractive.com

Rise Interactive is a digital marketing agency that specializes in digital media, customer experience, and advanced analytics. We serve as a strategic partner for marketing leaders, helping them to make smarter investment decisions grounded in data insights. Leveraging our unique investment management approach, we look at brands’ investments across all digital marketing channels to best allocate budget and maximize ROI.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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CORE ABM

MRP USHERS IN THE NEXT ERA OF ENTERPRISE ABM

MRP | November 12, 2021

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MRP today unveiled the future of account-based marketing (ABM) at its highly anticipated and exclusive event Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success. Together with an all-star lineup of presenters from Forrester Research, Google, AMD, and more, MRP defined the new requirements of enterprise ABM and previewed the next generation of the MRP Prelytix platform, the only predictive Account-Based Sales and Marketing platform designed for the needs of the enterprise. ...

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BUYER INTENT DATA

BOMBORA LAUNCHES INSIGHT SUITE, GIVING PUBLISHERS FULL PICTURE OF WEBSITE VISITORS AND B2B PURCHASE INTENT

Bombora | November 30, 2021

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Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today. Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of bu...

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BUYER INTENT DATA

BOMBORA HIRES JEFF MARCOUX AS CMO AND ELENA DROZD AS VP OF DATA SCIENCE

Bombora | December 01, 2022

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Bombora, the leading provider of B2B Intent data solutions, today announced that it has hired Jeff Marcoux as Chief Marketing Officer and Elena Drozd, Ph.D, as Vice President of Data Science. Marc Johnson, the current CMO & GM, will shift to the role of Chief Operating Officer. Marcoux, a veteran marketer who has twice worked with Bombora as a customer, has been working closely with Bombora’s marketing team as a consultant for the past year. Prior to that, he was Head of...

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ROLLWORKS LAUNCHES SALES INSIGHTS TOOL TO IDENTIFY SIGNIFICANT SPIKES OF ACCOUNT-BASED ACTIVITY

RollWorks | July 06, 2020

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RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically significant spikes of account-based activity, such as website engagement and advertising click signals, and surface alerts directly in Salesforce and via daily email digest updates. Sales Insights uses a proprietary data science model that identifies increased notable engagement each day within a short, ...

Read More
news image

CORE ABM

MRP USHERS IN THE NEXT ERA OF ENTERPRISE ABM

MRP | November 12, 2021

MRP today unveiled the future of account-based marketing (ABM) at its highly anticipated and exclusive event Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success. Together with an all-star lineup of presenters from Forrester Research, Google, AMD, and more, MRP defined the new requirements of enterprise ABM and previewed the next generation of the MRP Prelytix platform, the only predictive Account-Based Sales and Marketing platform designed for the needs of the enterprise. ...

Read More
news image

BUYER INTENT DATA

BOMBORA LAUNCHES INSIGHT SUITE, GIVING PUBLISHERS FULL PICTURE OF WEBSITE VISITORS AND B2B PURCHASE INTENT

Bombora | November 30, 2021

Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today. Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of bu...

Read More
news image

BUYER INTENT DATA

BOMBORA HIRES JEFF MARCOUX AS CMO AND ELENA DROZD AS VP OF DATA SCIENCE

Bombora | December 01, 2022

Bombora, the leading provider of B2B Intent data solutions, today announced that it has hired Jeff Marcoux as Chief Marketing Officer and Elena Drozd, Ph.D, as Vice President of Data Science. Marc Johnson, the current CMO & GM, will shift to the role of Chief Operating Officer. Marcoux, a veteran marketer who has twice worked with Bombora as a customer, has been working closely with Bombora’s marketing team as a consultant for the past year. Prior to that, he was Head of...

Read More
news image

ROLLWORKS LAUNCHES SALES INSIGHTS TOOL TO IDENTIFY SIGNIFICANT SPIKES OF ACCOUNT-BASED ACTIVITY

RollWorks | July 06, 2020

RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically significant spikes of account-based activity, such as website engagement and advertising click signals, and surface alerts directly in Salesforce and via daily email digest updates. Sales Insights uses a proprietary data science model that identifies increased notable engagement each day within a short, ...

Read More