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ABM ACCOUNTS
Influ2, MarCom Awards | December 02, 2021
Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’ campaign applied a Buying Group Marketing (BGM) approach that provided a deeply personalized sales and marketing experience, tailored to where key decision-makers are in their purchase journey. The campaign, run using Infl...
CORE ABM
Optimizely | December 27, 2021
On December 21, Optimizely announced the launch of an integrated version of its Content Cloud and B2B Commerce Cloud products. By implementing these products together, brands can create effective content strategies and coordinate with large marketing teams for optimum results. This integration uses the B2B Commerce Cloud as a commerce API to make crucial B2B data and capabilities available within the Content Cloud. When B2B customers choose this integrated solution, they can: Read More
ACCOUNT BASED EXECUTION, ABM ACCOUNTS
Demandbase | August 25, 2020
Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced that Demandbase, the leader in account-based marketing (ABM), is leveraging the Tray Platform to nurture and qualify more high-value customers. The Tray Platform’s flexibility and ease-of-use help Demandbase empower marketers to complete its series of industry-leading online ABM certification c...
BUYER INTENT DATA
Bombora | May 19, 2021
This week's intent data serves as a timely reminder: content reigns high! As calculated by Bombora Company Surge, “demand generation” and “content marketing” remain high areas of focus for brands, maintaining their upward trend since January (R). B2B International's recent report backs this up, showing that demand generation is the top marketing priority for B2B companies. Intent data for retargeting – in this case, "social retargeting&qu...
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