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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Account Based Data
ActionIQ | September 28, 2021
ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that PicPay, Brazil's largest payments application, has selected ActionIQ to deliver superior customer experience to its rapidly growing customer base.
"As PicPay continues its enormous growth trajectory, it's critical for us to enhance customer experience and strengthen customer loyalty," said Gui Telles, Chief Marketing Officer (CMO) and Chief Strategy Officer (CSO) at PicPay.&...
AdDaptive Intelligence | February 24, 2020
AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs, CA, February 25-27.
Initiative, Cox Business, and AdDaptive collaborated on an ad campaign that required the ...
Sendoso | March 17, 2023
Sendoso, the global industry leader in direct marketing automation, today released a new report from GTM Partners, a data-driven Go-to-Market Analyst firm, demonstrating the importance of Direct Marketing Automation. The analysis highlights Sendoso’s role in building authentic relationships with customers and prospects. Entitled “A Go-To-Market Perspective,” the report confirms the effectiveness of Sendoso’s clear ROI story, compelling differentiation and fast time ...
Buyer Intent Data
Sendoso | November 30, 2022
Sendoso, the leader in delivering branded, B2B experiences through gifting, today announced the launch of Sendoso Express, the company’s first eGifting offering that's free to sign up. With no contracts, no subscriptions, and no user fee required, Sendoso Express enables small and midsize businesses with a freemium eGifting solution to easily make an impression, open doors, and add that special touch to any communication over the holidays and beyond.
With the expansive a...
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