Search Discovery

BUYER INTENT DATA

RollWorks, Bombora, KickFire | August 26, 2021

RollWorks, a division of NextRoll, today further entrenched its leadership in account-centric data with additional partner and platform investments. New and expanded partnerships with leading data providers Bombora and KickFire, as well as an upcoming integration with G2 give RollWorks an antenna to capture multi-faceted, account-level intent signals and are an integral part of RollWorks' commitment to create the most comprehensive partner-led ecosystem. B2B go-to-market teams leverage the R...

ABM ACCOUNTS

SalesLoft, 6sense | May 28, 2021

SalesLoft's sales engagement platform has been integrated with 6sense. The 6sense Sales Intelligence module and its insights are now accessible directly from SalesLoft's Account and Person Profile pages. "This new integration brings 6sense's buyer and account-based sales intelligence straight into SalesLoft's platform. Reps no longer have to switch between several platforms to access and act on critical buyer insights, "Nate Remmes, SalesLoft's execut...

CORE ABM

Demand Gen Report | August 23, 2021

As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of marketing is becoming increasingly necessary for optimal martech spending. Research from the CMO Council showed that 75% of CMOs collaborate with CIOs regularly to analyze martech KPIs, which strengthens the relationship between marketing and IT while enhancing their martech stack’s effectiveness. “Making MarTech Pay Off” explores the gr...

ACCOUNT BASED ADVERTISING

Demandbase | March 16, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces it has joined the World Wide Web Consortium (W3C), the international community that works to lead the web to its fullest potential. As the only Account-Based Experience (ABX) member, Demandbase will be part of the working group and standards organization, Demandbase will take part in helping to define the protocols and guidelines that ensure the long-term growth of the web. Even more specifically, the company will lend it...