WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
MRP | March 22, 2022
MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced that Forrester Research has named MRP a leader in its recent report, The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022.
In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or region...
ACCOUNT BASED DATA
Mediafly, InsightSquared | January 28, 2022
Mediafly, a content management platform, has acquired InsighSquared, a revenue intelligence solution, to boost its Revenue360 revenue intelligence solution.
Revenue360 provides an insight-driven sales system that collects and analyses data at every buyer touchpoint so it can accurately forecast, assist and offer recommendations for the next best sales action. Mediafly and InsightSquared’s combined solution will be launched within Revenue360 in March 2022. It aims to create a...
True Influence | August 26, 2020
True Influence®, the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud™ for intent-driven, multi-channel account-based demand generation.
This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. The True...
ACCOUNT BASED EXECUTION
TrustRadius, Demandbase | March 30, 2022
On March 29, TrustRadius announced its integration with Demandbase One, a go-to-market platform that helps B2B companies execute their account-based strategies. This integration will help B2B marketers and sellers reach, target, and engage in-market buyers looking for them and their competitors on TrustRadius.
"We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustR...
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