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Perform[cb] | January 23, 2023
Perform[cb], an industry leader in outcome-based marketing (OBM), recently unveiled a redesigned user experience for marketers on their proprietary client acquisition platform. Within the UI, marketers can now easily navigate campaign insights, analyze real-time performance data, and discover endless improvement possibilities. With rich data, new widgets, and comprehensive visuals at their fingertips, Perform[cb]'s dashboard is designed to provide marketers with the tools th...
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Demandbase | March 28, 2022
On March 24, Demandbase announced that it was recognized as a ‘Leader’ in 39 G2 Spring 2022 categories, including 28 G2 Grids. The G2 Grid reports are based on real user ratings and present the solutions that have satisfied customers the most and have the largest market presence. Demandbase also clinched the top spot in the Enterprise Grid Report for Account-Based Analytics and Account-based Attribution. It was named a leader in the Account Data Management, Demand Side Platform (DSP)...
Anteriad | April 04, 2022
MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market. The new brand further emphasizes the positive momentum that puts Anteriad and its customers out in front. “Anteriad is a compa...
ACCOUNT BASED EXECUTION
Folloze | June 13, 2022
On June 8, Folloze, the most powerful buyer experience platform for B2B marketers, released Folloze Buyer Experience Platform 3.0, which includes a new experience engine and other important features. The latest version of the platform has powerful design tools and data insights to effortlessly create content-rich, relevant experiences for a more connected and immersive buyer journey. In addition, B2B marketers can now build rich experiences in a no-code environment to engage buyers throughout th...
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