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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Account Based Data
Demandbase | June 04, 2021
Demandbase, the B2B go-to-market leader, today announced the release of The Clear & Complete Guide to Account-Based Experience. Written by Jon Miller, chief marketing and product officer at Demandbase, the book goes in-depth into everything industry leaders need to know about ABX. Miller has filled its pages with clear direction and wisdom from his decades of expertise in the B2B space, first as co-founder of Marketo and then as co-founder of Engagio, which was acquired by Demandbase in 2020...
Magnolia Communications | July 29, 2022
Magnolia Communications, an award-winning full-service B2B demand generation agency, today announces its partnerships with Terminus, ON24 and Active Campaign to provide additional digital marketing services and a 360-degree approach to its clients.
Magnolia’s digital marketing team is growing and having the best tools in the industry to execute campaigns of various sizes and goals is crucial to meeting client demands. Since Magnolia’s transition to a full-service deman...
Demandbase | February 18, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today reports record international growth. With locations in the U.S., United Kingdom, and India, the company is expanding its hiring to support substantial growth in customer acquisition and revenue outside the U.S. Regions that are seeing especially heightened growth include the UK, Nordics, Germany, India, and Japan, with many others in hot pursuit. In the last 12 months, Demandbase's UK office brought in more than 35 new mid-mark...
The Research Corporation | May 10, 2021
Account-based orchestration platforms provide companies with a centralized location to coordinate account-based marketing activities and are often designed to integrate sales and marketing teams. These tools aid businesses in account targeting, account-based marketing (ABM) campaign execution, and strategy assessment and optimization. Account-based orchestration tools provide unified account list management, prioritizing and segmenting a company's targeted accounts.
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