Sell2World

PROGRAMMATIC ABM

Episerver | October 23, 2020

Digital experience company Episerver has acquired delivery and experimentation software provider Optimizely, aiming to help users improve their go-to-market strategy through customer insights, product testing and improved digital experiences. By acquiring Optimizely’s experimentation and optimization capabilities, Episerver can provide its users with enhanced customer and product insights that increase agility when testing and delivering customer experiences. Users can use these insights a...

RollWorks | July 06, 2020

RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically significant spikes of account-based activity, such as website engagement and advertising click signals, and surface alerts directly in Salesforce and via daily email digest updates. Sales Insights uses a proprietary data science model that identifies increased notable engagement each day within a short, ...

ACCOUNT BASED ANALYTICS

Market Study Report | February 19, 2021

The latest market research report on ABM Demand Orchestration Technology Platform gives insights into uncovering the growth of the market during 20XX-20XX. The growth is expected concerning the challenges, key growth drivers, associated risks, and opportunities as well. Also, it authenticates the standards being accessible by relating the current business landscape and the historical data. According to the experts from the industry, the global market of ABM Demand Orchestration Te...

ABM ACCOUNTS

Terminus | March 01, 2021

Terminus, a startup for providing sales and marketing integrated platform through account-based marketing, has announced its funding and growth. It has closed a Series C of $90 million and the total value at present is around $400 million. According to PitchBook data, this is a huge jump in their valuation in its last round. The main reason for this hike is the huge focus on digital marketing in the last year especially due to the pandemic. Its customer record is another reason to...