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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Demand Gen Report | April 07, 2021
According to new studies, as more B2B marketers experiment with account-based marketing (ABM), they are allocating more of their budget to this technique.
(Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” which revealed that for the majority of B2B marketers (61%), ABM has seen higher budget prioritization in the last year.
In terms of engagement, webinars (53%) have proven to be the most successful for B2B marketers work...
Sendoso | June 23, 2020
Sendoso, the leading Sending Platform, today announced the company has been named the #1 solution for Account-Based Execution in G2’s Grid Report for Summer 2020. The Account-Based Execution ranking on G2 spans multiple categories like digital advertising and web content software, making Sendoso’s leadership a clear sign that our Sending Platform is critical to Account-Based success....
BUYER INTENT DATA
LeadSift, IDG Communications | December 24, 2021
IDG Communications, Inc.—the global leader in technology media, data, and marketing services—announces the acquisition of LeadSift, a Canadian-based B2B sales and marketing intelligence platform. The acquisition provides another level of actionable intent data for technology marketers looking to identify the right leads for scaling their revenue.
LeadSift uses proprietary artificial intelligence and data mining technologies to extract actionable insights for B2B market...
Demandbase | November 19, 2021
Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...
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