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InsideView, Demandbase | September 09, 2021
InsideView, a Demandbase company, announced today that it is integrating technographic data from fellow Demandbase company, DemandMatrix, into its platform to offer customers the most comprehensive data set, including information on the front- and back-end technologies companies are using. The integration significantly expands InsideView’s technographic data offering with market-leading data and intelligence providing sellers with another key buyer signal when targeting customers. In addit...
RollWorks | September 01, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today announced increased momentum across its Agency Partner Program, a network of innovative, trusted, leading agency partners for RollWorks' customers to access when they need it. In the past 8 months since the program was launched, RollWorks has added more than 50 agency partners, including 97th Floor, Digital BIAS, RenderTribe, and SageFrog. "When we launched the RollWorks Agency Partner...
MRP | November 03, 2021
MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced it will be hosting Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success, an event for enterprise marketers and industry experts in Europe, the Americas, and APAC taking place on November 11. This global event is the first of its kind in ABM, bringing together industry analysts, researchers and the enterprise marketing community to explore the unique challenges and ...
RollWorks | June 29, 2022
RollWorks, a leading account-based marketing platform and a division of NextRoll reaffirmed its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that utilizes data science to increase account engagement signals that help B2B marketers and sales teams prioritize and drive opportunities. "There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sa...
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