SiriusDecisions

SiriusDecisions Inc | June 06, 2016

A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music....

SiriusDecisions Inc | April 21, 2016

SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today announced that it has opened its first office in Latin America. Located in Mexico City, Mexico, the new bureau will serve the rapidly growing demand for unique expert guidance in the sales, marketing and product functions within Latin America....

CustomerThink Corporation | March 15, 2016

Today’s technology empowers marketing and sales teams to work together to improve sales effectiveness, and they do so in ways that were unfathomable just five years ago. The thing is though, there are a lot of solutions on the market claiming to be “sales enablement”....

SiriusDecisions Inc | April 21, 2016

Demandbase's third annual Marketing Innovation Summit for B2B, SiriusDecisions revealed the results of its 2016 State of Account-Based Marketing (ABM) Study. The key findings indicate that ABM adoption is rapidly accelerating and has gained fast acceptance in B2B: more than 70 percent of B2B companies have staff that are fully or partially dedicated to driving ABM-specific programs. Additionally, 58 percent have a pilot or test program and 41 percent have a full program in place. In comparis...