SiriusDecisions

Belkins
SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners. Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes.

C-Suite On Deck

Jay Gaines, CMO at Forrester has over 20 years of experience in organizational design and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, and digital strategy in a variety of b-to-b industries....

Events

Related News

FORRESTER DECLARED CONFERENCE AGENDA AND KEYNOTE SPEAKER FOR SUMMIT ASIA PACIFIC 2020

Forrester | August 12, 2020

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Forrester (Nasdaq: FORR) today announced the conference agenda and guest keynote speaker for Summit Asia Pacific 2020, which will be held virtually from September 1-2, 2020. Featuring more than 40 sessions, Summit Asia Pacific 2020 is the must-attend event for B2B & B2C marketing and CX leaders looking to align organizational priorities and grow revenue in this unprecedented business environment. Growing revenue and improving CX remain top priorities for business leaders in Asia Pacific. Pac...

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ABM ACCOUNTS

TERMINUS REPORT FINDS EUROPEAN COMPANIES EAGER TO ADOPT ACCOUNT-BASED PRACTICES

Terminus | September 24, 2021

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Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today released its first-ever ‘State of ABM in Europe’ report. The 2021 study uncovered that while US marketers are more advanced, there’s tremendous interest in adopting account-based practices by European companies, among other key findings. The newly released report was conducted in partnership with England-based ...

Read More

CORE ABM

IDG SIMPLIFIES ABM JOURNEY FROM ENGAGEMENT TO SALES ACTIVATION FOR TECHNOLOGY MARKETERS

IDG Communications | March 23, 2021

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IDG Communications, Inc. – the world's driving tech media, data, and marketing administrations organization – reports the launch of Popular Demand with Triblio, improving on the ABM journey from engagement to sales activation for technology marketers. Based on IDG's confided in first-party data, targeting capabilities, and Triblio's sales activation stage, Popular Demand with Triblio tackles marketers' challenges, including: Finding and targeting...

Read More

ACCOUNT-BASED DATA

PICPAY OF BRAZIL CHOOSES ACTIONIQ TO ENHANCE CUSTOMER EXPERIENCE AND SUPPORT MASSIVE GROWTH

ActionIQ | September 28, 2021

news image

ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that PicPay, Brazil's largest payments application, has selected ActionIQ to deliver superior customer experience to its rapidly growing customer base. "As PicPay continues its enormous growth trajectory, it's critical for us to enhance customer experience and strengthen customer loyalty," said Gui Telles, Chief Marketing Officer (CMO) and Chief Strategy Officer (CSO) at PicPay.&...

Read More

Forrester | August 12, 2020

news image

FORRESTER DECLARED CONFERENCE AGENDA AND KEYNOTE SPEAKER FOR SUMMIT ASIA PACIFIC 2020

Forrester (Nasdaq: FORR) today announced the conference agenda and guest keynote speaker for Summit Asia Pacific 2020, which will be held virtually from September 1-2, 2020. Featuring more than 40 sessions, Summit Asia Pacific 2020 is the must-attend event for B2B & B2C marketing and CX leaders looking to align organizational priorities and grow revenue in this unprecedented business environment. Growing revenue and improving CX remain top priorities for business leaders in Asia Pacific. Pac...

Read More

ABM ACCOUNTS

Terminus | September 24, 2021

news image

TERMINUS REPORT FINDS EUROPEAN COMPANIES EAGER TO ADOPT ACCOUNT-BASED PRACTICES

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today released its first-ever ‘State of ABM in Europe’ report. The 2021 study uncovered that while US marketers are more advanced, there’s tremendous interest in adopting account-based practices by European companies, among other key findings. The newly released report was conducted in partnership with England-based ...

Read More

CORE ABM

IDG Communications | March 23, 2021

news image

IDG SIMPLIFIES ABM JOURNEY FROM ENGAGEMENT TO SALES ACTIVATION FOR TECHNOLOGY MARKETERS

IDG Communications, Inc. – the world's driving tech media, data, and marketing administrations organization – reports the launch of Popular Demand with Triblio, improving on the ABM journey from engagement to sales activation for technology marketers. Based on IDG's confided in first-party data, targeting capabilities, and Triblio's sales activation stage, Popular Demand with Triblio tackles marketers' challenges, including: Finding and targeting...

Read More

ACCOUNT-BASED DATA

ActionIQ | September 28, 2021

news image

PICPAY OF BRAZIL CHOOSES ACTIONIQ TO ENHANCE CUSTOMER EXPERIENCE AND SUPPORT MASSIVE GROWTH

ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that PicPay, Brazil's largest payments application, has selected ActionIQ to deliver superior customer experience to its rapidly growing customer base. "As PicPay continues its enormous growth trajectory, it's critical for us to enhance customer experience and strengthen customer loyalty," said Gui Telles, Chief Marketing Officer (CMO) and Chief Strategy Officer (CSO) at PicPay.&...

Read More