SiriusDecisions

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners. Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes.

C-Suite On Deck

Jay Gaines, CMO at Forrester has over 20 years of experience in organizational design and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, and digital strategy in a variety of b-to-b industries....

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Related News

THE SERIOUS TAKEAWAYS FROM SIRIUS DECISIONS

SiriusDecisions Inc | June 06, 2016

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A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music....

Read More

SIRIUSDECISIONS ANNOUNCES EXPANSION INTO LATIN AMERICAN MARKETS

SiriusDecisions Inc | April 21, 2016

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SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today announced that it has opened its first office in Latin America. Located in Mexico City, Mexico, the new bureau will serve the rapidly growing demand for unique expert guidance in the sales, marketing and product functions within Latin America....

Read More

SIRIUSDECISIONS HELPS NAVIGATE A NOISY SALES ASSET MANAGEMENT MARKET

CustomerThink Corporation | March 15, 2016

news image

Today’s technology empowers marketing and sales teams to work together to improve sales effectiveness, and they do so in ways that were unfathomable just five years ago. The thing is though, there are a lot of solutions on the market claiming to be “sales enablement”....

Read More

SIRIUSDECISIONS 2016 STATE OF ABM STUDY FINDS THAT ABM ADOPTION CONTINUES TO ACCELERATE

SiriusDecisions Inc | April 21, 2016

news image

Demandbase's third annual Marketing Innovation Summit for B2B, SiriusDecisions revealed the results of its 2016 State of Account-Based Marketing (ABM) Study. The key findings indicate that ABM adoption is rapidly accelerating and has gained fast acceptance in B2B: more than 70 percent of B2B companies have staff that are fully or partially dedicated to driving ABM-specific programs. Additionally, 58 percent have a pilot or test program and 41 percent have a full program in place. In comparis...

Read More
news image

THE SERIOUS TAKEAWAYS FROM SIRIUS DECISIONS

SiriusDecisions Inc | June 06, 2016

A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music....

Read More
news image

SIRIUSDECISIONS ANNOUNCES EXPANSION INTO LATIN AMERICAN MARKETS

SiriusDecisions Inc | April 21, 2016

SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today announced that it has opened its first office in Latin America. Located in Mexico City, Mexico, the new bureau will serve the rapidly growing demand for unique expert guidance in the sales, marketing and product functions within Latin America....

Read More
news image

SIRIUSDECISIONS HELPS NAVIGATE A NOISY SALES ASSET MANAGEMENT MARKET

CustomerThink Corporation | March 15, 2016

Today’s technology empowers marketing and sales teams to work together to improve sales effectiveness, and they do so in ways that were unfathomable just five years ago. The thing is though, there are a lot of solutions on the market claiming to be “sales enablement”....

Read More
news image

SIRIUSDECISIONS 2016 STATE OF ABM STUDY FINDS THAT ABM ADOPTION CONTINUES TO ACCELERATE

SiriusDecisions Inc | April 21, 2016

Demandbase's third annual Marketing Innovation Summit for B2B, SiriusDecisions revealed the results of its 2016 State of Account-Based Marketing (ABM) Study. The key findings indicate that ABM adoption is rapidly accelerating and has gained fast acceptance in B2B: more than 70 percent of B2B companies have staff that are fully or partially dedicated to driving ABM-specific programs. Additionally, 58 percent have a pilot or test program and 41 percent have a full program in place. In comparis...

Read More

Resources

Events

C-Suite On Deck

Jay Gaines, CMO at Forrester has over 20 years of experience in organizational design and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, and digital strategy in a variety of b-to-b industries....