Sitecore

Acquia | May 10, 2019

Acquia acquired open marketing automation and campaign management platform provider Mautic this week in a move a spokesperson said is to compete directly with Adobe. Officials at digital experience platform provider Acquia claim it will now have the first Open Digital Experience Platform. Dries Buytaert, Acquia co-founder, CTO and chairman, said in a statement that the Mautic acquisition combines open source content management with open source marketing automation. He said this "disrupts th...

ACCOUNT BASED EXECUTION

KickFire | July 18, 2019

KickFire, the premier provider of IP address intelligence and company identification technology, today announces its integration with Sitecore, a global leader in digital experience management software. KickFire has partnered with the leading full-service Sitecore development agency, Bonfire, to bring the power of account-based identification, personalization, and targeting to Sitecore users....

ABM ACCOUNTS

Sitecore | April 12, 2022

Sitecore, an end-to-end digital experience software provider, fully integrated the core products from its acquisitions of Boxever, Four51, Moosend and Reflektion into its digital experience platform (DXP). The new integrations seek to provide Sitecore users with a full suite of capabilities hosted in the cloud. The new additions have helped expand Sitecore's SaaS-enabled composable DXP, which was created to enable brands to deliver better customer interactions and provide real...

ACCOUNT BASED DATA

Marketing Tech News | January 13, 2020

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...