Skillsoft

ACCOUNT BASED ANALYTICS

AC Business Media, ENTENT | September 27, 2021

AC Business Media is proud to announce the launch of ENTENT, a suite of demand generation and permission-based marketing services that combines powerful first party data, multi-channel distribution, and sophisticated funnels to guide ready-to-buy customers through an engaging path to purchase within a proprietary customer relationship management (CRM) platform. The ENTENT suite is an essential solution to help manufacturers and dealers within the heavy equipment, asphalt, concrete...

ACCOUNT BASED ADVERTISING

Demandbase | November 19, 2021

Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...

TARGETED ACCOUNT STRATEGY

Okendo | September 28, 2022

Okendo, the customer marketing platform for ecommerce brands, today launched its new customer intelligence solution, Okendo Connect. This addition to Okendo’s integrated product suite enables ecommerce brands to collect customer insights at scale so they can deliver more personalized and frictionless commerce experiences. The launch of Okendo Connect comes as ecommerce brands face a patchwork of complexities, including a shift to a more privacy-centric web, the disruption of...

ABM ACCOUNTS

6Sense | April 06, 2021

6Sense, an account engagement startup, announced today the completion of a $125 million series D fundraising round led by D1 Capital Partners, valuing the firm at $2.1 billion post-money. According to 6Sense, the investment will support the company's growth and product strategies, especially in the areas of machine next-best-action prediction, data analytics, and AI-powered orchestration capability. Until engaging with sales teams, business-to-business customers are usually 57...