We are Skona. We are a global high tech agency based in Stockholm and San Francisco. We launch, empower and nurture brands. We tell stories. We create success. We drive results. We have created a unique model that combines flat organizational structure, emphasis on functional, Scandinavian-inspired design, with a focus on data-driven marketing and measurable growth.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ABM Accounts

MOENGAGE USES G2 TO DRIVE DEMAND AND STRENGTHEN BRAND

MoEngage, G2 | March 10, 2021

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MoEngage, one of G2’s customers, have successfully leveraged G2’s marketplace to establish credibility, boost brand awareness, and to drive demand for their customer engagement platform. While MoEngage had a greater product and high customer gratification, the team noticed they were not talented to capture the attention of prospective buyers. They knew they required more social proof of their greater product and high customer fulfillment to progress their conversion ra...

Read More

Account Based Data

DEMANDBASE DELIVERS FULLY-INTEGRATED ACCOUNT-BASED MARKETING (ABM) FOR HUBSPOT CRM AND MICROSOFT DYNAMICS 365

Demandbase | November 17, 2022

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Demandbase, the Smarter GTM™ company for B2B brands, today announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy. Dynamics 365 and HubSpot customers will now be able to push their CRM data into Demandbase One to inform and automa...

Read More

Account Based Execution

CONTENTGINE RELEASES ITS FIRST ‘CONTENT TOP 5 IN 15’ VIDEO PROGRAM STARRING ROBERT ROSE

Contentgine | February 14, 2022

news image

On February 11, Contentgine announced the release of the first video in its groundbreaking series called ‘Contentgine Content Top 5 in 15’. Famous author and content expert Robert Rose of the Content Marketing Institute is the host of the show. This video series consists of Rose’s analysis of the top five most-read content pieces in a particular product category from Contentgine’s big collection of business content consumption data. The first episode is fre...

Read More

Account Based Data

THE MARKETING PRACTICE APPOINTS NEW ECDS TO DRIVE GLOBAL GROWTH

The Marketing Practice | December 05, 2022

news image

The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The Marketing Practice's acquisition of ABM agency 90Octane, in which he served as creative director and ECD. Schrad will be responsible for leading a global division of more than 100 creative specialists to develop bes...

Read More
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ABM Accounts

MOENGAGE USES G2 TO DRIVE DEMAND AND STRENGTHEN BRAND

MoEngage, G2 | March 10, 2021

MoEngage, one of G2’s customers, have successfully leveraged G2’s marketplace to establish credibility, boost brand awareness, and to drive demand for their customer engagement platform. While MoEngage had a greater product and high customer gratification, the team noticed they were not talented to capture the attention of prospective buyers. They knew they required more social proof of their greater product and high customer fulfillment to progress their conversion ra...

Read More
news image

Account Based Data

DEMANDBASE DELIVERS FULLY-INTEGRATED ACCOUNT-BASED MARKETING (ABM) FOR HUBSPOT CRM AND MICROSOFT DYNAMICS 365

Demandbase | November 17, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy. Dynamics 365 and HubSpot customers will now be able to push their CRM data into Demandbase One to inform and automa...

Read More
news image

Account Based Execution

CONTENTGINE RELEASES ITS FIRST ‘CONTENT TOP 5 IN 15’ VIDEO PROGRAM STARRING ROBERT ROSE

Contentgine | February 14, 2022

On February 11, Contentgine announced the release of the first video in its groundbreaking series called ‘Contentgine Content Top 5 in 15’. Famous author and content expert Robert Rose of the Content Marketing Institute is the host of the show. This video series consists of Rose’s analysis of the top five most-read content pieces in a particular product category from Contentgine’s big collection of business content consumption data. The first episode is fre...

Read More
news image

Account Based Data

THE MARKETING PRACTICE APPOINTS NEW ECDS TO DRIVE GLOBAL GROWTH

The Marketing Practice | December 05, 2022

The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The Marketing Practice's acquisition of ABM agency 90Octane, in which he served as creative director and ECD. Schrad will be responsible for leading a global division of more than 100 creative specialists to develop bes...

Read More

Resources

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Core ABM, Targeted Account Strategy

How to Create an ABM Strategy that Works

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us