Smarter Insights

Buyer Intent Data

Intentsify | September 09, 2022

Intentsify™, the Intelligence Activation Platform for buying-intent signals and Demand Activation Programs provider, today announced Jennifer Ross has joined the company as Chief Marketing Officer. As Intentsify’s CMO, Ross will be responsible for the company’s overall marketing strategy and execution, building out the marketing team to keep pace with the company’s rapid-growth trajectory. Prior to joining Intentsify, Ross led the B2B Marketing Executive se...

Demandbase | September 14, 2020

Demandbase, the leader in Account-Based Marketing (ABM), announced today its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase's CRO, Metcalfe will lead the company's Sales, Advertising, and Customer Success teams while partnering with Marketing and Product teams to exceed revenue goals. Metcalfe's appointment reinforces the company's commitment to expanding the leadership team with top talent to help achieve - while reshaping the B2B martech lan...

Buyer Intent Data

TechTarget | October 31, 2022

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has once again been named a leader in multiple recent quarterly reports published by G2, a top industry destination where buyers go to read and write authentic reviews about software products and services. TechTarget was named a leader in the Grid® Report for Buyer Intent Data Tools – Fall 2022 , the Grid Report for Marketing Account Intelligenc...

ABM Accounts

Upland Software | March 02, 2022

Upland Software, Inc. (Nasdaq: UPLD) has been named in Forrester’s New Tech: Account-Based Sales Technologies, Q1 2022 report which provides an overview of account-based selling technologies. Upland Altify’s strategic account planning software was one of 19 vendors included, and only one of seven late-stage technology providers recognized in the report. “As a leader in the account planning technology space for over 15 years, we have partnered with g...