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ABM ACCOUNTS

OUTREACH EXPANDS ITS LEADERSHIP TEAM WITH THE APPOINTMENT OF MELTON LITTLEPAGE AS CHIEF MARKETING OFFICER

Outreach | August 04, 2021

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Outreach, the fastest-growing provider of sales analytics and engagement platforms, announced today the appointment of Melton Littlepage as chief marketing officer. Littlepage now manages the worldwide marketing strategy team, which includes product, brand, demand generation, communications, and technology alliances, in order to push business and extend Outreach's category leadership. Littlepage is a seasoned software marketing manager with a solid track record of driving busi...

Read More

ACCOUNT-BASED ANALYTICS

6SENSE LAUNCHES ENHANCED ACCOUNT-BASED REPORTING TO ALIGN SALES AND MARKETING ON QUALIFIED ACCOUNTS

6sense | October 20, 2020

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6sense, the leading Account Engagement Platform, today announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts (6QAs). 6sense also released Segment Performance reporting, which helps teams measure the effectiveness of campaigns and activities driving account engagement, and Campaign Performance Indicators that enable marketers to proactively optimize campaigns....

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ACCOUNT-BASED ADVERTISING

MARKET STRUCTURE FOR ACCOUNT-BASED ADVERTISING SOFTWARE, INDUSTRY ASSESSMENTS, AND PROJECTIONS TO 2026

Marketprimes | August 02, 2021

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Account-based research and research advertising Software Market 2020 provides a complete assessment of the current market conditions, investment plans, production and consumption, pricing trends, and market player, region, type, and application analysis, among other things. Custom surveys are added based on your specific needs. According to market research assessments, account-based advertising software will grab a considerable reward portfolio by the end of the projection period....

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IDG BUYS B2B INTENT SPECIALIST TRIBLIO

IDG | June 30, 2020

news image

Tech publisher and marketing services firm IDG Communications has acquired account-based marketing (ABM) platform Triblio, for an undisclosed sum. Triblio is based in Reston, Virginia and combines account-based advertising, web personalization and sales activation features in a single platform, based on a proprietary purchase intent engine that scores the level of interest each (b2b) account has in making a purchase....

Read More
news image

ABM ACCOUNTS

OUTREACH EXPANDS ITS LEADERSHIP TEAM WITH THE APPOINTMENT OF MELTON LITTLEPAGE AS CHIEF MARKETING OFFICER

Outreach | August 04, 2021

Outreach, the fastest-growing provider of sales analytics and engagement platforms, announced today the appointment of Melton Littlepage as chief marketing officer. Littlepage now manages the worldwide marketing strategy team, which includes product, brand, demand generation, communications, and technology alliances, in order to push business and extend Outreach's category leadership. Littlepage is a seasoned software marketing manager with a solid track record of driving busi...

Read More
news image

ACCOUNT-BASED ANALYTICS

6SENSE LAUNCHES ENHANCED ACCOUNT-BASED REPORTING TO ALIGN SALES AND MARKETING ON QUALIFIED ACCOUNTS

6sense | October 20, 2020

6sense, the leading Account Engagement Platform, today announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts (6QAs). 6sense also released Segment Performance reporting, which helps teams measure the effectiveness of campaigns and activities driving account engagement, and Campaign Performance Indicators that enable marketers to proactively optimize campaigns....

Read More
news image

ACCOUNT-BASED ADVERTISING

MARKET STRUCTURE FOR ACCOUNT-BASED ADVERTISING SOFTWARE, INDUSTRY ASSESSMENTS, AND PROJECTIONS TO 2026

Marketprimes | August 02, 2021

Account-based research and research advertising Software Market 2020 provides a complete assessment of the current market conditions, investment plans, production and consumption, pricing trends, and market player, region, type, and application analysis, among other things. Custom surveys are added based on your specific needs. According to market research assessments, account-based advertising software will grab a considerable reward portfolio by the end of the projection period....

Read More
news image

IDG BUYS B2B INTENT SPECIALIST TRIBLIO

IDG | June 30, 2020

Tech publisher and marketing services firm IDG Communications has acquired account-based marketing (ABM) platform Triblio, for an undisclosed sum. Triblio is based in Reston, Virginia and combines account-based advertising, web personalization and sales activation features in a single platform, based on a proprietary purchase intent engine that scores the level of interest each (b2b) account has in making a purchase....

Read More