SOCIAL HOUSE

Account Based Data

Business Wire | March 27, 2023

Five9, Inc. (NASDAQ: FIVN), a leading provider of the Intelligent CX Platform and Invoca, a cloud leader in AI conversation intelligence, today announced that they have expanded their strategic partnership to deliver a solution that enables deeper insight into real-time data throughout the entire customer journey and brings the contact center and the marketing teams closer together to enable more “fluid” CX. This customized solution called PreSense, combines the powe...

Account Based Advertising

Demandbase | March 16, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces it has joined the World Wide Web Consortium (W3C), the international community that works to lead the web to its fullest potential. As the only Account-Based Experience (ABX) member, Demandbase will be part of the working group and standards organization, Demandbase will take part in helping to define the protocols and guidelines that ensure the long-term growth of the web. Even more specifically, the company will lend it...

Accenture | August 17, 2020

Accenture (NYSE: ACN) has acquired CreativeDrive, a global, tech-driven content production company that simplifies, automates and scales the creative asset production process. Terms of the transaction were not disclosed. The acquisition of CreativeDrive which helps brands meet the ever-increasing pace of digital and commerce channel activation will complement Accenture’s existing content, digital marketing, media and commerce service offerings. CreativeDrive’s client roster includes ...

Core ABM

CloseFactor, Turing | September 08, 2022

CloseFactor today announced that Turing, the AI-powered platform connecting leading companies across various industries with the world’s largest pool of vetted software developers, is successfully deploying CloseFactor to accelerate account-based marketing (ABM) and the prioritization and qualification of target accounts for sales. Turing has revolutionized how organizations across industries hire top developer talent by harnessing powerful AI capabilities to source, vet, an...