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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Demand Gen Report | April 07, 2021
According to new studies, as more B2B marketers experiment with account-based marketing (ABM), they are allocating more of their budget to this technique.
(Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” which revealed that for the majority of B2B marketers (61%), ABM has seen higher budget prioritization in the last year.
In terms of engagement, webinars (53%) have proven to be the most successful for B2B marketers work...
MRP | May 18, 2021
Marketers recognize the value of an effective account-based marketing (ABM) program, but most ABM solutions today are focused on addressing silos and individual needs, creating significant barriers to growth. The real magic happens when you align your organization for success by implementing a rule-based integrated ABM solution that allows teams to perform independently while simultaneously sharing insights across the entire organization.
Enterprise companies are fundamentally mul...
ACCOUNT BASED DATA
ServiceNow | August 16, 2022
MRP, the only enterprise-class account-based sales and marketing platform, today announced that distinguished partner Heather Rath, ServiceNow’s Director of Field Marketing West, has been recognized as a 2022 B2B Innovator in the Sales Driver category.
The 6th annual B2B Innovator Awards celebrates the quick thinkers, innovators, and leaders pushing the envelope to engage prospective customers effectively and meet their buyer needs in the new world of B2B marketing. Rath was...
Terminus | March 18, 2020
Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and more powerful ways of interpreting that data to deliver more connected, rele...
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