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DEMANDBASE SET TO ACQUIRE INSIDEVIEW AND DEMANDMATRIX

Demandbase, InsideView, DemandMatrix | May 06, 2021

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Demandbase has announced the acquisition of both InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data and intelligence. “We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase said in a company press release. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This r...

Read More

Account Based Analytics, Targeted Account Strategy

NEW B2B SALES AND MARKETING APPROACH BY INFLU2 IS BASED ON PERSON-BASED ADVERTISING

Influ2 | January 10, 2023

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Influ2, a person-based advertising platform, is hosting a webinar titled "Beyond Alignment: A New Approach to Sales and Marketing for B2B," which addresses how businesses can adapt to changes in preferred buying methods in light of an economic downturn. The webinar will show how to get your sales and marketing teams to work together so that you can react quickly to changes in how your customers act. The webinar, led by the CEO of Influ2 and featuring a principal analyst ...

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ABM Accounts

COMMON ROOM INTRODUCES NEW HUBSPOT INTEGRATION TO BRING COMMUNITY INTELLIGENCE TO THE MODERN SALES AND MARKETING TECH STACK

Common Room | September 12, 2022

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Common Room, the intelligent community growth platform for today’s fastest-growing companies, announced today at INBOUND 2022 an integration with HubSpot to deliver actionable community user insight across the tools in today’s go-to-market (GTM) tech stack. The new integration is the first of its kind, offering revenue leaders unprecedented visibility into their community-led funnel to improve prospecting, lead qualification, sales velocity, and revenue growth. The integration is cur...

Read More

Account Based Execution

JABMO INTRODUCES INTENT SCORING TO ITS ABM PLATFORM

Jabmo | April 29, 2022

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Jabmo, an ABM solutions provider in the domains of life sciences, manufacturing, and healthcare, has introduced dynamic intent scoring to its omnichannel ABM platform. This new scoring system assigns a numerical buying intent score from 0 to 100 to each key account. This score is based on first-party engagement data from website activity and marketing interactions. This analysis can be customized with specific criteria, surfacing insights that help B2B marketing and sales representatives select ...

Read More
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ABM Accounts

DEMANDBASE SET TO ACQUIRE INSIDEVIEW AND DEMANDMATRIX

Demandbase, InsideView, DemandMatrix | May 06, 2021

Demandbase has announced the acquisition of both InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data and intelligence. “We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase said in a company press release. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This r...

Read More
news image

Account Based Analytics, Targeted Account Strategy

NEW B2B SALES AND MARKETING APPROACH BY INFLU2 IS BASED ON PERSON-BASED ADVERTISING

Influ2 | January 10, 2023

Influ2, a person-based advertising platform, is hosting a webinar titled "Beyond Alignment: A New Approach to Sales and Marketing for B2B," which addresses how businesses can adapt to changes in preferred buying methods in light of an economic downturn. The webinar will show how to get your sales and marketing teams to work together so that you can react quickly to changes in how your customers act. The webinar, led by the CEO of Influ2 and featuring a principal analyst ...

Read More
news image

ABM Accounts

COMMON ROOM INTRODUCES NEW HUBSPOT INTEGRATION TO BRING COMMUNITY INTELLIGENCE TO THE MODERN SALES AND MARKETING TECH STACK

Common Room | September 12, 2022

Common Room, the intelligent community growth platform for today’s fastest-growing companies, announced today at INBOUND 2022 an integration with HubSpot to deliver actionable community user insight across the tools in today’s go-to-market (GTM) tech stack. The new integration is the first of its kind, offering revenue leaders unprecedented visibility into their community-led funnel to improve prospecting, lead qualification, sales velocity, and revenue growth. The integration is cur...

Read More
news image

Account Based Execution

JABMO INTRODUCES INTENT SCORING TO ITS ABM PLATFORM

Jabmo | April 29, 2022

Jabmo, an ABM solutions provider in the domains of life sciences, manufacturing, and healthcare, has introduced dynamic intent scoring to its omnichannel ABM platform. This new scoring system assigns a numerical buying intent score from 0 to 100 to each key account. This score is based on first-party engagement data from website activity and marketing interactions. This analysis can be customized with specific criteria, surfacing insights that help B2B marketing and sales representatives select ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us