WELCOME TO The ABM REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Agent3 | December 10, 2021
Agent3, the leading global end-to-end Account-Based Marketing (ABM) provider, has hired former Forrester VP, Principal Analyst, Alisa Groocock, as VP to strengthen its consultancy proposition and help drive marketing success for key global accounts.
In her new role, Alisa will work closely with key clients in the business technology space to advise on ABM and demand generation best practice, strategies and programs. With marketing and sales organizations seeking to modernize, cent...
Dun & Bradstreet | May 07, 2021
Dun & Bradstreet Holdings, Inc., a leading global provider of market decisions data and analytics, today launched D&B Rev.Up, an inclusive and agnostic platform that aligns teams, data, and technologies to provide meaningful and engaging buyers interactions for target accounts. D&B Rev.Up ABX is the market's first product to combine first- and third-party data, activation features, and analysis on top of the industry-leading customer data platform (CDP) providing sales and market...
ACCOUNT BASED DATA
RollWorks | July 08, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today launched Accelerate, a unique program that takes a hyper-prescriptive consultative approach toward helping B2B companies strengthen alignment between go-to-market teams and revenue growth.
Created to help businesses take a planned and measured approach to maximize investments in account-based programs, Accelerate includes a proprietary set of programmed steps and outcomes that support an organization's b...
MRP | May 26, 2022
On May 25, MRP, the only enterprise-level account-based sales and marketing platform, announced a live webinar, ‘The Role of ABM Technologies in the Enterprise’, with Principal Analyst Malachi Threadgill as a guest. This webcast will offer actionable insights from Forrester’s research and guide attendees through vital considerations enterprises need to look for when assessing and implementing ABM platform capabilities. The hour-long webinar is on Tuesday, June 7, 2022, at 2.30 ...
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