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ACCOUNT BASED EXECUTION

Demandbase | October 10, 2022

Demandbase, the Smarter GTM™ company for B2B brands,today announced enhancements to the people-based advertising capabilities in the company’s B2B demand side platform (DSP). These changes and more have resulted in dramatically improved campaign benchmarks, with testing showing an increase in account lift of 50% and click-through rate (CTR) of 33%. Now, in addition to Demandbase’s unique approach of using intent data to identify and target B2B buyers, these new features allow c...

ACCOUNT BASED ANALYTICS

Metadata | February 07, 2022

Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce they have received two new patents from The United States Patent and Trademark Office (USPTO) for their technology that automates the most repetitive and mundane, but critical tasks in B2B marketing. Today, the platform helps B2B marketers with building highly targeted audiences across channels, launching a high volume of campaign experiments, and self-optimizing those to what drives the mo...

Versium | February 26, 2020

Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider. “We believe our inclusion in the Forrester ABM report displays our role in this emerging solutions marketplace,” said Dillana Lim, CEO of Versium. “As the Forrester analysts observe, ABM platforms attract the most investment and are evolving from the buzzword du jour to a mainstream str...

6sense | June 04, 2020

6sense’s Commitment to Customers and Culture Recognized for Transforming How Revenue Teams Win Leading account engagement company awarded by Inc. Magazine, The American Business Awards and the Software and Information ...