Socialight Media

Buyer Intent Data

Lift AI, Drift | September 06, 2021

Lift AI, an anonymous buyer intent data solution, is teaming up with revenue acceleration platform Drift to help businesses boost website conversions that lead to increased sales and revenue. The partnership between the two organizations was announced Aug. 26. Lift AI is a machine-learning model that identifies the buying intent of anonymous website visitors in real-time. Created by sales agency MarketLinc, Lift AI, will develop playbooks, chat engagement strategies and custom ser...

Account Based Data

6sense, ON24 | September 01, 2022

6sense, a leading sales and marketing technology company, is using ON24 (NYSE: ONTF) digital experiences to engage more customers and drive new business. With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline. “ON24...

Bombora | May 05, 2020

StackAdapt Teams Up With Bombora To Enhance Audience Solutions Offering. The partnership intends to expand targeting options for StackAdapt’s Audience Solutions in the B2B space.

ABM Accounts

RollWorks | November 04, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the beta version of Contact Insights, a capability that helps B2B sales teams prioritize and develop more personalized and refined account-based strategies. Contact Insights surfaces contact-level data (name, email, title, department) in a single source of truth, and provides the ability to add contacts directly to a sales sequence from within Sales Insights, helping sales teams streamline workflow...