Stein IAS

Account Based Data

Contentsquare | November 24, 2022

Contentsquare, the global leader in digital experience analytics, is proud to celebrate recent award wins for their London and Paris CX circle events, which are designed as immersive experiences that bring together the industry’s best to discuss all things customer experience (CX) and highlight winning CX strategies and innovations, from AI to digital accessibility, to personalization. Contentsquare’s UK marketing team is the proud recipient of the Silver award for the...

ON24 | March 11, 2020

Today, the highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. "Now more than ever before, businesses with the best digital experiences will win. As current travel constraints make in-person events difficult, it's even more imperative for marketers to innovate the way they connec...

Buyer Intent Data

Forrester | October 09, 2023

As per Forrester’s recent report, 'The State Of Business Buying, 2023', it's revealed that buyers worldwide are highly price-sensitive as they encounter macroeconomic challenges. Over a third of B2B buyers in North America and Europe, and more than a quarter in Asia Pacific, prioritize price. The purchasing process has become increasingly intricate, leading to delays. To aid faster decis...

ABM Accounts

TechTarget | June 11, 2021

TechTarget, Inc., the global leader in B2B technology, announced that it has been recognized as a worldwide leader in Account-Based Marketing (ABM) by Research In Action. Research In Action is a leading independent analyst firm based in Europe. According to Research In Action’s 2021 Vendor Selection MatrixAccount-Based Marketing report, TechTarget is the top global ABM vendor. The recognition has been provided exclusively to servethe enterprise technology landscape. The Comp...