Strategyn

Account Based Execution

TrustRadius, Demandbase | March 30, 2022

TrustRadius, the most trusted research and review platform, today announced its integration with Demandbase One, a go-to-market platform redefining how B2B companies execute their account-based strategies. This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius. Buyers on average spend almost 11 minutes comparing products on TrustRadius. They also spend time evaluating pr...

IntentData io, Inc | January 23, 2020

IntentData.io, Inc. today announces the Ed Marsh has been invited by customer data platform vendor BlueVenn to share insights on third- party intent data at their annual User Summit in Raleigh, NC January 27-28. The session, entitled “Best Practice: Using Intent Data to Identify, Personalize and Orchestrate” will explore how a CDP can empower marketing and sales to integrate multiple third-party data sets along with first-party and enrichment data to deliver a complex and actionable ...

Account Based Analytics

Invoca | November 11, 2021

Invoca, the leader in conversation intelligence for revenue teams, today launched Lost Sales Recovery, a new solution that spots missed sales conversion opportunities that occur when high-intent callers fail to reach a live agent because they hung up or reached voicemail. This technology also addresses an acute challenge for multi-location and franchise businesses by identifying these lost conversion opportunities across every location, region and line of business. Over On...

ABM Accounts, Buyer Intent Data

GlobeNewswire | July 24, 2023

Today, the Business Intelligence Group named the Anteriad Marketing Cloud Product of the Year in the 2023 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. This is the second year in a row that Anteriad Marketing Cloud has won this prestigious award. Anteriad Marketing Cloud is a full-funnel B2B marketing...