Student Advantage

Account Based Analytics

Harte Hanks | June 01, 2022

On May 31, Harte Hanks, a leading global customer experience company, announced that a leading employee screening services company had been awarded a new business assignment. Harte Hanks will provide a wide scope of B2B sales and marketing support services. A strong track record of providing exceptional support and easy integration with B2B sales operations made Harte Hanks the first choice for the program. The new relationship manager for this compliance-driven com...

ABM Accounts

Momentum ITSMA | October 25, 2022

Avanade, Ericsson, Epcon Franchising, Persistent Systems, ServiceNow, Tata Communications, and Verizon Business are this year's Diamond winners in the 25th Annual Marketing Excellence Awards from Momentum ITSMA. Taking gold are Bombora, IBM, Infosys Cobalt, Kyndryl, Persistent Systems, O2 Business, Tata Consultancy Services, TATA Communications, Salesforce, and Tech Mahindra. Momentum ITSMA, a leading B2B growth consultancy and analyst firm, celebrated the winners of its 25th ...

Account Based Data

Forrester | April 04, 2023

Forrester (Nasdaq: FORR) today announced the full conference agenda for CX APAC, being held in Sydney, Australia, and digitally on May 25–26, 2023. At a time when consumer brands are bracing for strong macroeconomic headwinds, a lack of shared vision across the business is a challenge. The time is now for customer-facing functions to establish a shared, collective understanding of the customer that creates value for their customers and drives sustainable growth for their business. Fo...

ABM Accounts

Terminus | September 24, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today released its first-ever ‘State of ABM in Europe’ report. The 2021 study uncovered that while US marketers are more advanced, there’s tremendous interest in adopting account-based practices by European companies, among other key findings. The newly released report was conducted in partnership with England-based ...