targetAPI

Account Based Data

Acquia | December 28, 2022

Customer data platforms (CDPs) can manage data from online and offline interactions, web and mobile devices, and third-party data providers. Data integration, enrichment, management, and analytics help businesses create targeted marketing campaigns, personalize customer interactions, and optimize the customer journey. CDPs are used by marketing, customer experience, data scientists, and analysts and are often integrated with CRM systems. They're popular with businesses looki...

Account Based Data

Demandbase | November 23, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced that its Sunny Side Up Podcast has been named the best marketing podcast of 2022 by GURU Events at its annual GURU conference held on Nov. 2. The Sunny Side Up Podcast is a business-to-business (B2B) podcast that brings together real-world insights to help go-to-market (GTM) professionals evolve and stay up-to-date on the latest trends. After thousands of audience votes were cast and more than 18 voting rounds took place,...

Account Based Data

Workato, Gong | August 25, 2022

Gong, the Reality Platform™ leveraging artificial intelligence to transform go-to-market teams, today announced an integration with Workato, the leading enterprise automation platform, that securely makes customer interaction data across all applications in an organization more accessible and actionable for go-to-market teams. The Gong and Workato integration makes it easy to build secure, custom workflows between the Gong Reality Platform and more than 1,000 enterprise appl...

Account Based Execution

Skydeo | January 19, 2022

Skydeo launches *AccountsGraph B2B audience segments for account-based advertising on programmatic, CTV and social platforms. “AccountsGraph audiences are a major step forward for B2B advertisers and Account Based Marketing (ABM)”, said Brad Brown, Managing Partner (emeritus) from McKinsey & Co., “Skydeo’s unique combination of B2B data with broad reaching mobile-first consumer data provides marketers the ability to target prospects much like LinkedIn b...