The Crocodile

We're an award-winning marketing agency, passionate about making B2B marketing more human. For over 25 years, we've been helping leading UK and international brands across a broad range of sectors including technology, professional services, and financial services, to build stronger, more connected relationships with their prospects and customers. Great conversations evolve in real-time, based on what people are talking about right now. We think good marketing should be this way too. We help our clients deliver the best customer experiences they can - driven by real-time and personal conversations.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Related News

STENSUL & WORKFRONT’S INTEGRATION AIMS TO SIMPLIFY CONTENT CREATION

Stensul | June 24, 2020

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Stensul, an email creation platform, has integrated with work management platform Workfront to better connect email workflows and simplify content creation and campaign execution. The integration is designed to help users send email campaigns through Stensul’s platform to Workfront for peer review, allowing users to edit their content based on Workfront’s feedback. The two platforms aim to create a seamless joint editing and feedback process that transforms digital content cre...

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ACCOUNT-BASED DATA

TRUSTRADIUS ANNOUNCES LINKEDIN MATCHED AUDIENCES INTEGRATION

TrustRadius | March 21, 2022

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On March 15, TrustRadius announced an intent data integration with LinkedIn Matched Audiences which is a part of LinkedIn Marketing Solutions. "Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat. "Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-f...

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BUYER INTENT DATA

HOW ADVERTISERS CAN USE DYNAMIC CREATIVE OPTIMIZATION TO UTILIZE RECENCY, RELEVANCY, AND INTENT DATA

Portada | July 20, 2021

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Advertisers employ the same creative for their target demographic far too often, without tailoring it to each audience segment. Messages become scalable and relevant for the target audience with Dynamic Creative Optimization (DCO). According to Google, developing the correct creative for each audience demographic is critical because the creative drives 70% of a campaign's performance. DCO also generates data that advertisers might use to capitalise on short-term opportunities....

Read More

CORE ABM

MRP POSITIONED AS LEADER IN THE 2022 SPARK MATRIX™ FOR ACCOUNT-BASED MARKETING (ABM) PLATFORM BY QUADRANT KNOWLEDGE SOLUTIONS

MRP, Quadrant Knowledge Solutions | May 27, 2022

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Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise class account-based sales and marketing solution, a 2022 technology leader in the global SPARK MatrixTM analysis of the Account-Based Marketing Platform market, 2022. The report recognizes the MRP Prelytix platform for both technology excellence and customer impact, noting that the platform [uniquely] simplifies the complexity of sophisticated and mature ABM programs globally for enterprise B2...

Read More
news image

STENSUL & WORKFRONT’S INTEGRATION AIMS TO SIMPLIFY CONTENT CREATION

Stensul | June 24, 2020

Stensul, an email creation platform, has integrated with work management platform Workfront to better connect email workflows and simplify content creation and campaign execution. The integration is designed to help users send email campaigns through Stensul’s platform to Workfront for peer review, allowing users to edit their content based on Workfront’s feedback. The two platforms aim to create a seamless joint editing and feedback process that transforms digital content cre...

Read More
news image

ACCOUNT-BASED DATA

TRUSTRADIUS ANNOUNCES LINKEDIN MATCHED AUDIENCES INTEGRATION

TrustRadius | March 21, 2022

On March 15, TrustRadius announced an intent data integration with LinkedIn Matched Audiences which is a part of LinkedIn Marketing Solutions. "Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat. "Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-f...

Read More
news image

BUYER INTENT DATA

HOW ADVERTISERS CAN USE DYNAMIC CREATIVE OPTIMIZATION TO UTILIZE RECENCY, RELEVANCY, AND INTENT DATA

Portada | July 20, 2021

Advertisers employ the same creative for their target demographic far too often, without tailoring it to each audience segment. Messages become scalable and relevant for the target audience with Dynamic Creative Optimization (DCO). According to Google, developing the correct creative for each audience demographic is critical because the creative drives 70% of a campaign's performance. DCO also generates data that advertisers might use to capitalise on short-term opportunities....

Read More
news image

CORE ABM

MRP POSITIONED AS LEADER IN THE 2022 SPARK MATRIX™ FOR ACCOUNT-BASED MARKETING (ABM) PLATFORM BY QUADRANT KNOWLEDGE SOLUTIONS

MRP, Quadrant Knowledge Solutions | May 27, 2022

Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise class account-based sales and marketing solution, a 2022 technology leader in the global SPARK MatrixTM analysis of the Account-Based Marketing Platform market, 2022. The report recognizes the MRP Prelytix platform for both technology excellence and customer impact, noting that the platform [uniquely] simplifies the complexity of sophisticated and mature ABM programs globally for enterprise B2...

Read More