The Crocodile

thecroc.com

We're an award-winning marketing agency, passionate about making B2B marketing more human. For over 25 years, we've been helping leading UK and international brands across a broad range of sectors including technology, professional services, and financial services, to build stronger, more connected relationships with their prospects and customers. Great conversations evolve in real-time, based on what people are talking about right now. We think good marketing should be this way too. We help our clients deliver the best customer experiences they can - driven by real-time and personal conversations.

C-Suite On Deck

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Events

B2B Marketing Leaders Forum APAC 2024

Conference

Madison Account Based Marketing Workshop

Conference

Related News

Account Based Data, Buyer Intent Data

DEMANDBASE INTRODUCES B2B INTENT DATA

Demandbase | January 27, 2023

On January 26, 2023, Demandbase, the Smarter GTMTM business that assists B2B enterprises in achieving their revenue targets, announced the introduction of Demandbase Intent, which is now accessible outside of the Demandbase One platform. It enables enterprises to integrate timely and reliable purchasing signals into their predictive models, data warehouses, and analytics. Demandbase Intent joins other B2B datasets from Demandbase, such as technographics and company firmographics. ...

Core ABM

TERMINUS NAMED A LEADER AMONG ACCOUNT-BASED MARKETING PLATFORMS

Terminus | March 23, 2022

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), has been recognized as a leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report. Terminus earned a differentiated rating in the orchestration design, engagement channels, personalization, advertising, account and buying group selection prioritization, roadmap, and market approach criteria. Terminus ...

Account Based Data, Buyer Intent Data

MADISON LOGIC WINS PRODUCT OF THE YEAR AWARD FOR LEADING B2B BUYER INTENT DATA

PRWeb | July 27, 2023

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that ML Insights has been named a Product of the Year by Business Intelligence Group in the 2023 Sales and Marketing Technology Awards program, also known as “The Sammys.” The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, a...

Account Based Data, Buyer Intent Data

ZOOMINFO PARTNERSHIP WITH DATABRICKS DELIVERS COMPREHENSIVE DATA DIRECTLY TO CUSTOMERS

Business Wire | July 04, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today announced a partnership with Databricks, The Data and AI company, to deliver ZoomInfo’s comprehensive business-to-business (B2B) data directly to customers in the Databricks Marketplace. ZoomInfo’s Data-as-a-Service (DaaS) product enables businesses to ingest the industry’s leading B2B data, at scale, directly into their systems and databases. With the offering now avai...

Account Based Data, Buyer Intent Data