The Crocodile

thecroc.com

We're an award-winning marketing agency, passionate about making B2B marketing more human. For over 25 years, we've been helping leading UK and international brands across a broad range of sectors including technology, professional services, and financial services, to build stronger, more connected relationships with their prospects and customers. Great conversations evolve in real-time, based on what people are talking about right now. We think good marketing should be this way too. We help our clients deliver the best customer experiences they can - driven by real-time and personal conversations.

C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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FOLLOZE STARTS THE ACCOUNT-BASED EXPERIENCE (ABX) MASTERCLASS TO STIMULATE B2B COMPANIES GROWTH

Folloze | July 28, 2020

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Folloze today launched the Account-Based Experience (ABX) Masterclass program. This first-of-its-kind program is for B2B sales and marketing teams who want to develop the latest skills to better engage target accounts and fuel long-term growth. The Folloze ABX Masterclass builds upon widely accepted digital and Account-Based Marketing (ABM) concepts and a proven account engagement framework that has been adopted by enterprises. The Folloze ABX Masterclass addresses critical gaps in go-to-market ...

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HOUSTON-BASED DIGITAL MARKETING AGENCY BONAFIDE EARNS TOP HONOR FROM BETTER BUSINESS BUREAU

Bonafide | September 18, 2020

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Houston-based digital marketing agency Bonafide has been recognized with the Better Business Bureau Education Foundation’s annual Pinnacle Award for 2020. This prestigious award honors local companies that have demonstrated a true commitment to customer service, workplace culture and community involvement. This is the second time Bonafide has earned top honors, along with three previous Winner of Distinction awards. Since 2009, Bonafide has helped growth-minded companies build their...

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ACCOUNT BASED DATA

INSIDEVIEW INCORPORATED BUYER INTENT DATA FROM BOMBORA FOR MARKETERS TO IMPROVE INTELLIGENCE OFFERINGS

InsideView | June 21, 2021

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InsideView, a Demandbase company, incorporated Bombora’s intent data into its B2B data and intelligence platform. This will allow marketers to combine intent signals with other data sets to gain a competitive advantage. The company will include Bombora’s intent data with its InsideView Insights, InsideView Apex, and InsideView Target offerings to create InsideView Intent Data. This combined data set provides users with insights into an account’s buying intent, de...

Read More

ACCOUNT BASED DATA

79% OF CX LEADERS PLAN TO INCREASE INVESTMENT IN CONTACT CENTER AI AND AUTOMATION

Talkdesk | July 12, 2022

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Talkdesk®, Inc., a global cloud contact center leader for customer-obsessed companies, today released its newest Talkdesk Research™ report, The Future of AI 2022: Progressing AI Maturity in the Contact Center. The findings indicate that despite consensus (85%) around the value of artificial intelligence (AI), companies are hedging their approach by continuing to invest, but curbing deeper deployments in the near-term due to challenges around organizational alignment, security, and gaps...

Read More
news image

FOLLOZE STARTS THE ACCOUNT-BASED EXPERIENCE (ABX) MASTERCLASS TO STIMULATE B2B COMPANIES GROWTH

Folloze | July 28, 2020

Folloze today launched the Account-Based Experience (ABX) Masterclass program. This first-of-its-kind program is for B2B sales and marketing teams who want to develop the latest skills to better engage target accounts and fuel long-term growth. The Folloze ABX Masterclass builds upon widely accepted digital and Account-Based Marketing (ABM) concepts and a proven account engagement framework that has been adopted by enterprises. The Folloze ABX Masterclass addresses critical gaps in go-to-market ...

Read More
news image

HOUSTON-BASED DIGITAL MARKETING AGENCY BONAFIDE EARNS TOP HONOR FROM BETTER BUSINESS BUREAU

Bonafide | September 18, 2020

Houston-based digital marketing agency Bonafide has been recognized with the Better Business Bureau Education Foundation’s annual Pinnacle Award for 2020. This prestigious award honors local companies that have demonstrated a true commitment to customer service, workplace culture and community involvement. This is the second time Bonafide has earned top honors, along with three previous Winner of Distinction awards. Since 2009, Bonafide has helped growth-minded companies build their...

Read More
news image

ACCOUNT BASED DATA

INSIDEVIEW INCORPORATED BUYER INTENT DATA FROM BOMBORA FOR MARKETERS TO IMPROVE INTELLIGENCE OFFERINGS

InsideView | June 21, 2021

InsideView, a Demandbase company, incorporated Bombora’s intent data into its B2B data and intelligence platform. This will allow marketers to combine intent signals with other data sets to gain a competitive advantage. The company will include Bombora’s intent data with its InsideView Insights, InsideView Apex, and InsideView Target offerings to create InsideView Intent Data. This combined data set provides users with insights into an account’s buying intent, de...

Read More
news image

ACCOUNT BASED DATA

79% OF CX LEADERS PLAN TO INCREASE INVESTMENT IN CONTACT CENTER AI AND AUTOMATION

Talkdesk | July 12, 2022

Talkdesk®, Inc., a global cloud contact center leader for customer-obsessed companies, today released its newest Talkdesk Research™ report, The Future of AI 2022: Progressing AI Maturity in the Contact Center. The findings indicate that despite consensus (85%) around the value of artificial intelligence (AI), companies are hedging their approach by continuing to invest, but curbing deeper deployments in the near-term due to challenges around organizational alignment, security, and gaps...

Read More