The Crocodile

thecroc.com

We're an award-winning marketing agency, passionate about making B2B marketing more human. For over 25 years, we've been helping leading UK and international brands across a broad range of sectors including technology, professional services, and financial services, to build stronger, more connected relationships with their prospects and customers. Great conversations evolve in real-time, based on what people are talking about right now. We think good marketing should be this way too. We help our clients deliver the best customer experiences they can - driven by real-time and personal conversations.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

ACCOUNT BASED DATA

RETENTION CLOUD LEADER CLEVERTAP NAMES FORMER FRESHWORKS CRO SIDHARTH MALIK AS GLOBAL CEO

CleverTap | November 26, 2021

news image

CleverTap, the world's leading user engagement and retention cloud, has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The announcement comes as CleverTap accelerates its international growth and builds new capabilities to help digital consumer brands increase their customer retention and foster lifetime value. Malik is a proven leader with a distinguished track record of building and leading dynamic organizations in competitive markets. For...

Read More

ACCOUNT BASED EXECUTION

CONTENTGINE UNVEILS GROUNDBREAKING CONTENT INDICATION PLATFORM ENABLING MARKETERS TO GAIN NEW INSIGHTS INTO B2B INTENT AND CONTENT ENGAGEMENT

Contentgine | February 21, 2022

news image

Contentgine® (www.contentgine.com), the world leader in content-based marketing, today unveiled its Content Indication Platform, also known as "CIP," for use by business-to-business (B2B) marketing and sales teams across 120 major product categories. The online SaaS platform provides access to Contentgine's proprietary and 100% first-party account intent and categorical content insights that allow for expansion and prioritization of target account lists and content consumption ...

Read More

CORE ABM

ACCOUNT-BASED MARKETING STILL A TOP PRIORITY FOR B2B MARKETERS

Demand Gen Report | April 07, 2021

news image

According to new studies, as more B2B marketers experiment with account-based marketing (ABM), they are allocating more of their budget to this technique. (Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” which revealed that for the majority of B2B marketers (61%), ABM has seen higher budget prioritization in the last year. In terms of engagement, webinars (53%) have proven to be the most successful for B2B marketers work...

Read More

ACCOUNT BASED DATA

MOENGAGE LAUNCHES STRATEGIC CUSTOMER ADVISORY BOARD TO CO-CREATE THEIR PRODUCT INNOVATION ROADMAP TO ENHANCE CUSTOMER ENGAGEMENT & EXPERIENCE

MoEngage | November 29, 2021

news image

MoEngage, the insights-led customer engagement platform, today announced their Customer Advisory Board (CAB) that includes the industry's most experienced, enterprising, and forward-thinking leaders making customers equal stakeholders in their product development journey. The CAB will serve as a strategic advisor for MoEngage, as the company continues innovations around AI-powered cutting-edge technology to transform the future of Customer Engagement and Experience Management. ...

Read More
news image

ACCOUNT BASED DATA

RETENTION CLOUD LEADER CLEVERTAP NAMES FORMER FRESHWORKS CRO SIDHARTH MALIK AS GLOBAL CEO

CleverTap | November 26, 2021

CleverTap, the world's leading user engagement and retention cloud, has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The announcement comes as CleverTap accelerates its international growth and builds new capabilities to help digital consumer brands increase their customer retention and foster lifetime value. Malik is a proven leader with a distinguished track record of building and leading dynamic organizations in competitive markets. For...

Read More
news image

ACCOUNT BASED EXECUTION

CONTENTGINE UNVEILS GROUNDBREAKING CONTENT INDICATION PLATFORM ENABLING MARKETERS TO GAIN NEW INSIGHTS INTO B2B INTENT AND CONTENT ENGAGEMENT

Contentgine | February 21, 2022

Contentgine® (www.contentgine.com), the world leader in content-based marketing, today unveiled its Content Indication Platform, also known as "CIP," for use by business-to-business (B2B) marketing and sales teams across 120 major product categories. The online SaaS platform provides access to Contentgine's proprietary and 100% first-party account intent and categorical content insights that allow for expansion and prioritization of target account lists and content consumption ...

Read More
news image

CORE ABM

ACCOUNT-BASED MARKETING STILL A TOP PRIORITY FOR B2B MARKETERS

Demand Gen Report | April 07, 2021

According to new studies, as more B2B marketers experiment with account-based marketing (ABM), they are allocating more of their budget to this technique. (Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” which revealed that for the majority of B2B marketers (61%), ABM has seen higher budget prioritization in the last year. In terms of engagement, webinars (53%) have proven to be the most successful for B2B marketers work...

Read More
news image

ACCOUNT BASED DATA

MOENGAGE LAUNCHES STRATEGIC CUSTOMER ADVISORY BOARD TO CO-CREATE THEIR PRODUCT INNOVATION ROADMAP TO ENHANCE CUSTOMER ENGAGEMENT & EXPERIENCE

MoEngage | November 29, 2021

MoEngage, the insights-led customer engagement platform, today announced their Customer Advisory Board (CAB) that includes the industry's most experienced, enterprising, and forward-thinking leaders making customers equal stakeholders in their product development journey. The CAB will serve as a strategic advisor for MoEngage, as the company continues innovations around AI-powered cutting-edge technology to transform the future of Customer Engagement and Experience Management. ...

Read More