The Crocodile

Account Management

Demandbase | December 16, 2021

Demandbase, the B2B go-to-market leader, today announced it has been identified as a Representative Vendor in the 2021 Gartner Market Guide for Revenue Data Solutions.[1] According to this report “revenue data solutions provide actionable context about customers and prospects, making planning, acceleration and engagement activities more effective.” As per this report, the six key factors that differentiate most vendors are data sources, intent data, predictive analytics, customizatio...

Targeted Account Strategy

True Influence | January 21, 2021

True Influence, the technology head of intent-based sales and marketing solutions, is holding its debut 2021 True Influence Summit – Accelerating Revenue in Uncertain Times this week. This virtual Summit will address how digital demand generation turns into a revenue machine in 2021. As organizations battle to explore through information overload, it's basic to break the cycle. True Influence is uniting the absolute best personalities in the technology business to talk a...

IntentData io, Inc | January 23, 2020

IntentData.io, Inc. today announces the Ed Marsh has been invited by customer data platform vendor BlueVenn to share insights on third- party intent data at their annual User Summit in Raleigh, NC January 27-28. The session, entitled “Best Practice: Using Intent Data to Identify, Personalize and Orchestrate” will explore how a CDP can empower marketing and sales to integrate multiple third-party data sets along with first-party and enrichment data to deliver a complex and actionable ...

Buyer Intent Data

Business Wire | January 24, 2024

A recent Forrester survey found that more than 60% of B2B buyers base their final purchase decision solely on the digital content and experiences companies provide. That’s why thousands of B2B companies choose ON24 (NYSE: ONTF), a leading digital engagement platform for B2B sales and marketing that helps enterprises generate data-driven insights and deliver cost-effective revenue growth. Today, ON24, announced the industry-leading digital experiences of 2023 that drove ROI for their ...