The Marketing Boutique

ACCOUNT BASED EXECUTION

Uberflip | September 27, 2022

Uberflip, the leading cloud-based content experience platform (CEP), today announces it has been named to 41 G2 Fall 2022 reports with recognition as a leader in four G2 grid reports. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "The recognition that comes with being a leader in content experience in the G2 Grids is impactful because they represent the true feelings of cust...

ABM ACCOUNTS

Channel99, Jackson Square Ventures | December 01, 2022

Channel99 today announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive high-quality website traffic from accounts in a company's total addressable market (TAM). By integrating vendor spend data to measure marketing's investment efficiency, Channel99's solutions enable businesses to level the playing field and understand which vendors and channels predictably impact the business outcomes most important to B2B ma...

CORE ABM

Salesforce | March 17, 2021

To help the sales teams scale their campaigns, Salesforce introduces new AI-powered account-based marketing (ABM) capabilities attached with Salesforce Digital 360. Einstein Key Accounts Identification analyzes customer characteristics and engagement-based buying signals and identifies the different accounts most likely to make a purchase. Meanwhile, Accounts as Campaign Members lets companies target a total account straight even if there aren’t any contacts for the account. <...

ACCOUNT BASED DATA

SugarCRM | February 28, 2023

SugarCRM, the CRM platform provider for marketing, sales and service teams, recently announced that it has been named for the second year in running as the Best CRM Platform in the 2023 CX Awards, recognized for market growth, success, and successful innovation in the category. The CX Today Global Awards program celebrates the most innovative and impactful companies in the customer experience space, recognizing vendors setting new standards for customer engagement, satisfaction,...