The Marketing Boutique

The Marketing Boutique is a Toronto-based marketing communications and design services group that works with small to mid-sized businesses in developing effective marketing solutions. Our Marketer for Hire program allows businesses to create a virtual marketing department where we provide the day-to-day marketing services required at an affordable rate.

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ACCOUNT-BASED EXECUTION

CONTENTGINE RELEASES "TARGET LISTS, CATEGORIES, AND CASE STUDY TITLES: THREE SURPRISING RESULTS FROM A CONTENTGINE DATA SCIENCE ANALYSIS"

Contentgine | January 24, 2022

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On January 21, Contentgine announced that it released an analysis of the target account lists (TALs) utilized by a sample set of customers. This analysis yielded three surprising results. Ben Luck, the company’s chief data scientist, ran trials using Contentgine’s TALs to supplement the TALs from three customers: a digital signature company, a cloud communications company, and a financial ERP company. The first result did not surprise him. Contentgine’s TALs impr...

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BUYER INTENT DATA

INTENT DATA SHOWS THE 'CONTENT MARKETING' RULES IN AN ALWAYS-ON WORLD: BOMBORA COMPANY SURGE(R) SPOTS TREND

Bombora | May 19, 2021

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This week's intent data serves as a timely reminder: content reigns high! As calculated by Bombora Company Surge, “demand generation” and “content marketing” remain high areas of focus for brands, maintaining their upward trend since January (R). B2B International's recent report backs this up, showing that demand generation is the top marketing priority for B2B companies. Intent data for retargeting – in this case, "social retargeting&qu...

Read More

ACCOUNT-BASED DATA

MEDIAFLY FINALIZES ACQUISITION OF INSIGHTSQUARED TO ENHANCE REVENUE360 SOLUTION

Mediafly, InsightSquared | January 28, 2022

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Mediafly, a sales enablement and content management platform, completed its acquisition of revenue intelligence solution InsightSquared to help power its Revenue360 revenue intelligence solution. Revenue360 is designed to provide an insights-driven sales system that captures and analyzes data at every buyer touchpoint to help accurately forecast, coach and make prescriptive recommendations for the next best sales action. The combined Mediafly and InsightSquared solution will launc...

Read More

ACCOUNT-BASED ADVERTISING

DEMANDBASE DELIVERS ACCOUNT-BASED ADVERTISING FOR FACEBOOK, INSTAGRAM, TWITTER, YOUTUBE, ADOBE, BING AND GOOGLE

Demandbase | December 16, 2021

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Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...

Read More
news image

ACCOUNT-BASED EXECUTION

CONTENTGINE RELEASES "TARGET LISTS, CATEGORIES, AND CASE STUDY TITLES: THREE SURPRISING RESULTS FROM A CONTENTGINE DATA SCIENCE ANALYSIS"

Contentgine | January 24, 2022

On January 21, Contentgine announced that it released an analysis of the target account lists (TALs) utilized by a sample set of customers. This analysis yielded three surprising results. Ben Luck, the company’s chief data scientist, ran trials using Contentgine’s TALs to supplement the TALs from three customers: a digital signature company, a cloud communications company, and a financial ERP company. The first result did not surprise him. Contentgine’s TALs impr...

Read More
news image

BUYER INTENT DATA

INTENT DATA SHOWS THE 'CONTENT MARKETING' RULES IN AN ALWAYS-ON WORLD: BOMBORA COMPANY SURGE(R) SPOTS TREND

Bombora | May 19, 2021

This week's intent data serves as a timely reminder: content reigns high! As calculated by Bombora Company Surge, “demand generation” and “content marketing” remain high areas of focus for brands, maintaining their upward trend since January (R). B2B International's recent report backs this up, showing that demand generation is the top marketing priority for B2B companies. Intent data for retargeting – in this case, "social retargeting&qu...

Read More
news image

ACCOUNT-BASED DATA

MEDIAFLY FINALIZES ACQUISITION OF INSIGHTSQUARED TO ENHANCE REVENUE360 SOLUTION

Mediafly, InsightSquared | January 28, 2022

Mediafly, a sales enablement and content management platform, completed its acquisition of revenue intelligence solution InsightSquared to help power its Revenue360 revenue intelligence solution. Revenue360 is designed to provide an insights-driven sales system that captures and analyzes data at every buyer touchpoint to help accurately forecast, coach and make prescriptive recommendations for the next best sales action. The combined Mediafly and InsightSquared solution will launc...

Read More
news image

ACCOUNT-BASED ADVERTISING

DEMANDBASE DELIVERS ACCOUNT-BASED ADVERTISING FOR FACEBOOK, INSTAGRAM, TWITTER, YOUTUBE, ADOBE, BING AND GOOGLE

Demandbase | December 16, 2021

Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...

Read More