The Marketing Boutique

Targeted Account Strategy

MRP Prelytix | January 20, 2021

For the undertaking, the most tireless obstruction to conveying a venture class customer experience in B2B has been the absence of a solitary wellspring of truth for customer insights. A trademark quality of the venture association is its broadening, with conflicting data spread across a wide scope of uses. This presents an enormous data management issue in itself in light of the fact that as the organization scales, so does the assortment of marketing technologies and the quantity of individual...

Madison Logic | September 29, 2020

Madison Logic, a leading global account-based marketing (ABM) platform, earned a spot for its CEO, Tom O'Regan on B2B Marketing's list of Top ABM (account-based marketing) Opinion Leaders. The list celebrates pioneers and experts who are making strides in the ABM sector of B2B marketing. "Despite health and economic challenges that are adversely affecting many industries, B2B organizations have accelerated their shift to digital, supporting sales goals with performance based ...

Account Based Data

Demandbase | November 23, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced that its Sunny Side Up Podcast has been named the best marketing podcast of 2022 by GURU Events at its annual GURU conference held on Nov. 2. The Sunny Side Up Podcast is a business-to-business (B2B) podcast that brings together real-world insights to help go-to-market (GTM) professionals evolve and stay up-to-date on the latest trends. After thousands of audience votes were cast and more than 18 voting rounds took place,...

Account Based Data

Glob Market Reports | April 08, 2021

The latest report on the Global Account-Based Reporting Software Market forecasts and analyses the market on a global, regional, and national basis. The research includes historical data from 2016 to 2021, as well as a projection from 2021 to 2026, based on both volume and sales (USD million). The entire study highlights the market's core drivers and restraints for Account-Based Reporting Software. A special section on the impact of COVID19 was included in this report. Account-Based Reportin...