The Zimmerman Agency

ACCOUNT BASED DATA

People.ai | September 14, 2022

People.ai, the enterprise revenue intelligence leader, today announces the launch of its newest product capabilities, including Engagement Dashboards, Account Planning, and People.ai for Oracle Sales Cloud to help sales and ops teams drive greater efficiency, deeper relationships and clearer visibility. According to LinkedIn's Global State of Sales 2022 report, sellers spend only 30% of their time actually selling, making automatic activity data capturing essential for reps to...

CORE ABM

Expandi Group, AccountInsight | October 05, 2021

Expandi group, a B2B marketing agency, has acquired AccountInsight, a UK-based adtech and martech company. This integration aims to develop and expand current Expandi services. With its account-based advertising and intent-identification technologies, AccountInsight will complement Expandi’s existing offering. This will open up further exciting opportunities for Expandi Group’s current and future clients across the globe during a time where data-driven marketing is eme...

CORE ABM

Madison Logic | September 14, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced the official launch of its new ABM Success Series. The collection of customer-led webinars, testimonials, and events showcase how B2B marketers from leading enterprise software organizations leverage research and insights to implement effective ABM strategies that yield higher conversion across the sales cycle. "Today's most successful B2B marketers understand t...

ACCOUNT BASED ANALYTICS

Mitto | December 07, 2021

Mitto, a leading provider of global omnichannel communications solutions, today revealed the results of its State of Customer Experience survey, issued in conjunction with global research firm Demand Metric. Designed to take a pulse check of the relationship between a company's omnichannel maturity and customer experience outcomes, the results point to how a complete and unified omnichannel strategy enables customer support and marketing teams to deliver impactful business results. Read More