WELCOME TO The ABM REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ACCOUNT BASED ANALYTICS
Terminus | March 09, 2022
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announces its new ABM course and certification program, The Account-Based Strategy Certification: Fundamentals. Designed to help B2B marketers create their strategic ABM roadmaps, this course enables go-to-market teams to build a business case for ABM, launch their first ABM program, or improve or scale their existing ABM program.
ACCOUNT BASED EXECUTION
TrustRadius, Demandbase | March 30, 2022
On March 29, TrustRadius announced its integration with Demandbase One, a go-to-market platform that helps B2B companies execute their account-based strategies. This integration will help B2B marketers and sellers reach, target, and engage in-market buyers looking for them and their competitors on TrustRadius.
"We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustR...
Terminus | March 23, 2020
Terminus bring a host of updates on its offerings, positioning itself as the most complete B2B marketing solution available.
Terminus aims to make full-funnel marketing easier, smarter and more impactful through a single platform.
BUYER INTENT DATA
ZoomInfo | October 30, 2020
B2B database ZoomInfo has acquired digital marketing intelligence provider Clickagy to enhance its go-to-market intelligence platform and improve users’ ability to engage prospects and target accounts. The acquisition will allow ZoomInfo to absorb Clickagy’s behavioral intent data from more than 300,000 publishing domains into its own platform, providing sales and marketing professionals with processed insights into their customers’ buying behavior and intent signals. As a resu...
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