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We are TA - an independent ad agency that believes art and science can stand alone, but that together they create something much more powerful. We help our clients craft genuine emotional connections with their customers, using data to find the best times, places, and ways to do it.

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DATA TO DRIVE MARKETING AGENDAS IN TIMES OF COVID-19 CRISIS-SALESFORCE REPORT

Salesforce | May 27, 2020

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Salesforce research indicates innovation and data will drive marketing agendas The research found that standards of customer engagement are shifting and marketers in South Africa are prioritising innovation in a '...

Read More

Account Based Data

GONG RECOGNIZED IN 2023 GARTNER® MARKET GUIDE FOR REVENUE INTELLIGENCE

Gong | February 27, 2023

news image

Gong, a leader in revenue intelligence, announced its recognition as a Representative Vendor in the 'Action Platform' category of Gartner's second annual Market Guide for Revenue Intelligence Platforms. Gong's platform captures and analyzes customer interactions, providing actionable insights to increase sales productivity, improve deal execution, and ensure strategic initiatives' success, particularly in response to changing market needs. According to the la...

Read More

Account Based Data

ROLLWORKS LAUNCHES SALES INSIGHTS TO STATISTICALLY IDENTIFY SIGNIFICANT SPIKES OF ACCOUNT-BASED ACTIVITY

RollWorks | June 30, 2020

news image

RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A proprietary data science model identifies increased, notable engagement each day within a short, rolling window for ...

Read More

Account Based Data

ACXIOM'S EXPERTISE ACCELERATES THE VALUE OF AI FOR MARKETERS

Business Wire | October 30, 2023

news image

Acxiom, the customer intelligence company, unveils its AI investment to help the world's leading brands implement Salesforce AI technologies. Acxiom's AI expertise can help brands deploy Salesforce Einstein and Data Cloud to boost the strategic value of their data, resulting in data-driven customer insights and business outcomes for marketers. As a Salesforce partner, Read More

news image

DATA TO DRIVE MARKETING AGENDAS IN TIMES OF COVID-19 CRISIS-SALESFORCE REPORT

Salesforce | May 27, 2020

Salesforce research indicates innovation and data will drive marketing agendas The research found that standards of customer engagement are shifting and marketers in South Africa are prioritising innovation in a '...

Read More
news image

Account Based Data

GONG RECOGNIZED IN 2023 GARTNER® MARKET GUIDE FOR REVENUE INTELLIGENCE

Gong | February 27, 2023

Gong, a leader in revenue intelligence, announced its recognition as a Representative Vendor in the 'Action Platform' category of Gartner's second annual Market Guide for Revenue Intelligence Platforms. Gong's platform captures and analyzes customer interactions, providing actionable insights to increase sales productivity, improve deal execution, and ensure strategic initiatives' success, particularly in response to changing market needs. According to the la...

Read More
news image

Account Based Data

ROLLWORKS LAUNCHES SALES INSIGHTS TO STATISTICALLY IDENTIFY SIGNIFICANT SPIKES OF ACCOUNT-BASED ACTIVITY

RollWorks | June 30, 2020

RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A proprietary data science model identifies increased, notable engagement each day within a short, rolling window for ...

Read More
news image

Account Based Data

ACXIOM'S EXPERTISE ACCELERATES THE VALUE OF AI FOR MARKETERS

Business Wire | October 30, 2023

Acxiom, the customer intelligence company, unveils its AI investment to help the world's leading brands implement Salesforce AI technologies. Acxiom's AI expertise can help brands deploy Salesforce Einstein and Data Cloud to boost the strategic value of their data, resulting in data-driven customer insights and business outcomes for marketers. As a Salesforce partner, Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us