USDM

ABM ACCOUNTS

Demand Gen Report | September 07, 2021

Demand Gen Report has announced the winners of its fifth annual B2B Innovator Awards, which recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs. Garnering more than 100 nominations from B2B executives across verticals, the Demand Gen Report team selected 26 final winners in 13 categories. These winners were acknowledged for thinking outside of the box and for helping ...

CORE ABM

Demandbase | October 21, 2020

Demandbase, the definitive leader in Account-Based Marketing (ABM), has grown at record levels through the third quarter in 2020 while achieving profitability six months ahead of plan. The company's results can be attributed to its customers' success as they increase investment in ABM programs and continue the digital transformation of their B2B marketing strategy. As the dominant ABM technology provider to large enterprises, Demandbase was strategically positioned to support global comp...

CORE ABM

Renegade, Conversica | October 22, 2021

Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today revealed findings of an emerging executional gap between marketers and salespeople, as shown in the new 2021 State of Account-Based Marketing (ABM) Report in partnership with Renegade Marketing. The study found that, while 87% of marketers and salespeople agree and believe in ABM’s efficacy for converting target accounts into pip...

ACCOUNT-BASED DATA

Demandbase | December 16, 2021

Demandbase, the B2B go-to-market leader, today announced it has welcomed Brewster Stanislaw on board as chief product officer. The seasoned operator and entrepreneur has made an impressive name for himself over the past decade in the MarTech world, serving most recently as director of product at Google. In this role, he was responsible for the MarTech stack that helped scale Google Cloud to $20 billion at ~50% annual growth. Stanislaw brings his extensive experience, technology expertise, and in...