USDM

ABM Accounts

Merkle | September 01, 2020

Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end business marketing solutions. The new agency will combine more than a thousand artists, data scientists, media gurus, technologists and innovators who have already served more than one hundred B2B clients....

Account Based Data

Digital Media Solutions | January 03, 2022

Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced a premier lineup of seasoned industry leaders to speak at this year’s Lead Generation World conference. Chief Technology Officer (CTO) Jason Rudolph, Chief Marketing Officer (CMO) Kathy Bryan and Director of Social Media Lauren Konopelski of DMS will provide actionable strategies and expert insights during two impactfu...

ABM Accounts

AviraInsights Technologies | May 04, 2021

The Evergreen Marine shipping container’s blockage will unquestionably be one of the remarkable occasions of 2021. As indicated by the shipowner, 'high breezes in a dust storm were the significant motivation to perplex the boat track'. The Covid19 Pandemic was the dust storm that perplexed organizations track in 2020. Each hub in the business ecosystem - producing offices and dissemination focuses the same - were unfavorably hit. Other than the revenue-sway, occurrences like these ...

Core ABM

MRP | September 14, 2021

MRP Prelytix™, the only enterprise-class predictive ABM platform, today announced key findings from its new primary research study, The State of Account-Based Marketing Maturity. The in-depth study of more than 1,275 marketers across four continents identifies an elite group of companies (23%) who report significant revenue impact from ABM and benchmarks the specific practices that set these leaders apart from their lower performing peers. The first-ever research goes beyond basic statisti...