Valuehits

TARGETED ACCOUNT STRATEGY

ON24 | October 12, 2022

ON24 (NYSE: ONTF) today announced Callan Young as its next chief marketing officer. She joins ON24 with deep experience in enterprise B2B software and building Young will spearhead the organization’s go-to-market strategy, continuing to expand momentum and adoption of the company’s digital engagement platform. “We’re thrilled to add Callan to the leadership team to further our revenue growth strategy,” said Sharat Sharan, CEO of ON...

ACCOUNT BASED ANALYTICS

6sense | August 22, 2022

Today, Inc. magazine revealed that 6sense, the leading platform for B2B organizations looking to generate predictable revenue, moved up 386 spots on the esteemed Inc. 5000 to No. 550. The Inc. 5000 list is the most prestigious ranking of the fastest-growing private companies in America. The annual list represents a one-of-a-kind look at the most successful companies within the economy's most dynamic segment — its independent businesses. "We are dedicat...

DECK 7 | February 04, 2020

Being one of the best lead-gen service providers in San Diego, California, DECK 7 is more data-focused than ever. The brand has optimized its strategic marketing approach by scaling ABM in a number of effective ways. By combining its time-tested ABM framework with a strong data-driven approach, DECK 7 is empowering numerous brands in maximizing growth and driving actionable results. DECK 7’s ABM prowess is defined by its skilled team members and their advanced approach to B2B market...

CORE ABM

Demand Gen Report | August 23, 2021

As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of marketing is becoming increasingly necessary for optimal martech spending. Research from the CMO Council showed that 75% of CMOs collaborate with CIOs regularly to analyze martech KPIs, which strengthens the relationship between marketing and IT while enhancing their martech stack’s effectiveness. “Making MarTech Pay Off” explores the gr...