Vantage

| April 30, 2015

To paraphrase baseball legend Yogi Berra, account-based marketing (ABM) is so popular that nobody uses it.SiriusDecisions' “2015 State of Account-Based Marketing” study shows that ABM is essential to improving sales and marketing alignment; yet, many marketers believe they lack the support needed to be successful. So although 92% of companies acknowledge ABM's value with some even calling it a B2B marketing must have only 20% have had full programs in place for more than a ye...

Dmnews | April 30, 2015

To paraphrase baseball legend Yogi Berra, account-based marketing (ABM) is so popular that nobody uses it.SiriusDecisions' “2015 State of Account-Based Marketing” study shows that ABM is essential to improving sales and marketing alignment; yet, many marketers believe they lack the support needed to be successful. So although 92% of companies acknowledge ABM's value with some even calling it a B2B marketing must have only 20% have had full programs in place for more than a ye...

Oracle | January 24, 2017

New complaints about Google’s ad-targeting capabilities may compound the company’s existing legal challenges in Europe. According to an article in The Wall Street Journal, Oracle is lobbying EU regulators to add more fuel to the existing antitrust fires Google is trying to extinguish....

Business 2 Community | September 15, 2017

The way the discourse shifts in today’s world can make topics that have only been in the zeitgeist for a little while feel like ancient news. After being discussed passionately and intensely for a period of time, any topic is liable to sound stale and people will naturally move on. A new idea or topic will come to the fore and will be the new hot thing that takes the industry by storm. This cycle is why it feels like we’ve been talking about account based marketing for years now.
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