Vivastream

ABM Accounts

Agent3 | December 10, 2021

Agent3, the leading global end-to-end Account-Based Marketing (ABM) provider, has hired former Forrester VP, Principal Analyst, Alisa Groocock, as VP to strengthen its consultancy proposition and help drive marketing success for key global accounts. In her new role, Alisa will work closely with key clients in the business technology space to advise on ABM and demand generation best practice, strategies and programs. With marketing and sales organizations seeking to modernize, cent...

SurveyMonkey | June 08, 2020

SurveyMonkey Merges CX Platforms. SurveyMonkey’s two CX platforms, GetFeedback and Usabilla, focus on analyzing buyer feedback to improve the customer experience.

Account Based Analytics, Account Based Data

Bombora | January 19, 2023

On January 18, 2023, Bombora, the leading B2B intent data solutions supplier, was named as a leader in 5 G2 Winter 2023 Reports. For the eleventh consecutive marketing period, Bombora retained the "leader" position in the Grid® report for marketing account intelligence and the Grid® report for buyer intent data providers while maintaining the leadership position in the Grid® report for sales intelligence. Also, for the second straight quarter, the company was declared...

Account Based Data

Ada, LiteBit | December 29, 2021

The Netherlands-based cryptocurrency broker LiteBit continues its partnership with Ada, a Toronto-based customer service chatbot vendor. LiteBit had engaged Ada in 2017 after its integration with Zendesk didn’t seem enough to handle its customer experience. Ruth Zive, Senior Vice President of Marketing at Ada, said, “Ada is actually underpinned by machine learning models and natural language processing. We're able to recognize intent and really deliver AI-powered e...