Vserv

Vserv is the leading authentic data platform for mobile marketing in India. With over 328 million authentic user profiles, Vserv empowers marketers / brands to drive sharper people-based marketing across 30+ industry segments. Founded in 2010, Vserv is backed by Maverick Capital, IDG Ventures & Epiphany Ventures.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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6SENSE CMO PUBLISHES NEW BOOK TO PRESENT A NEW PARADIGM OF ACCOUNT-BASED SALES AND MARKETING

6sense | July 15, 2020

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Latané Conant, chief market officer at 6sense, today announced “No Forms. No Spam. No Cold Calls.,” a book that provides a new paradigm of account-based sales and marketing. Available nationwide on July 22 at retailers like Amazon, Books-A-Million and Barnes & Noble, “No Forms. No Spam. No Cold Calls.,” is both Conant’s and 6sense’s collective knowledge and industry expertise on modern marketing strategy and the tactics to make them happen. Intended...

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BUYER INTENT DATA

TECHTARGET NAMED A LEADER IN MULTIPLE G2 SUMMER GRID REPORTS ON BUYER INTENT DATA, MARKETING INTELLIGENCE AND SALES INTELLIGENCE

TechTarget | August 28, 2021

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TechTarget, Inc., the global leader in B2B technology purchase intent data and services, today announced that it has once again been named a leader in multiple recent quarterly reports published by G2, a top industry destination where buyers go to read and write authentic reviews about software products and services. TechTarget was named a leader in the Grid® Report for Buyer Intent Data Tools – Summer 2021 and the Grid Report for Marketing Account Intellige...

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ACCOUNT-BASED EXECUTION

CONTENTGINE UNVEILS ITS REVOLUTIONARY CONTENT INDICATION PLATFORM (CIP)

Contentgine | February 21, 2022

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On February 17, Contentgine unveiled its revolutionary Content Indication Platform known as ‘CIP’ to facilitate business-to-business marketing and sales teams across 120 major product categories. It is an online SaaS platform that provides access to Contentgine’s proprietary first part account intent and content insights. They allow for prioritization and expansion of target account lists, and content consumption intelligence. CIP collects one billion engagement ...

Read More

BUYER INTENT DATA

HOW ADVERTISERS CAN USE DYNAMIC CREATIVE OPTIMIZATION TO UTILIZE RECENCY, RELEVANCY, AND INTENT DATA

Portada | July 20, 2021

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Advertisers employ the same creative for their target demographic far too often, without tailoring it to each audience segment. Messages become scalable and relevant for the target audience with Dynamic Creative Optimization (DCO). According to Google, developing the correct creative for each audience demographic is critical because the creative drives 70% of a campaign's performance. DCO also generates data that advertisers might use to capitalise on short-term opportunities....

Read More
news image

6SENSE CMO PUBLISHES NEW BOOK TO PRESENT A NEW PARADIGM OF ACCOUNT-BASED SALES AND MARKETING

6sense | July 15, 2020

Latané Conant, chief market officer at 6sense, today announced “No Forms. No Spam. No Cold Calls.,” a book that provides a new paradigm of account-based sales and marketing. Available nationwide on July 22 at retailers like Amazon, Books-A-Million and Barnes & Noble, “No Forms. No Spam. No Cold Calls.,” is both Conant’s and 6sense’s collective knowledge and industry expertise on modern marketing strategy and the tactics to make them happen. Intended...

Read More
news image

BUYER INTENT DATA

TECHTARGET NAMED A LEADER IN MULTIPLE G2 SUMMER GRID REPORTS ON BUYER INTENT DATA, MARKETING INTELLIGENCE AND SALES INTELLIGENCE

TechTarget | August 28, 2021

TechTarget, Inc., the global leader in B2B technology purchase intent data and services, today announced that it has once again been named a leader in multiple recent quarterly reports published by G2, a top industry destination where buyers go to read and write authentic reviews about software products and services. TechTarget was named a leader in the Grid® Report for Buyer Intent Data Tools – Summer 2021 and the Grid Report for Marketing Account Intellige...

Read More
news image

ACCOUNT-BASED EXECUTION

CONTENTGINE UNVEILS ITS REVOLUTIONARY CONTENT INDICATION PLATFORM (CIP)

Contentgine | February 21, 2022

On February 17, Contentgine unveiled its revolutionary Content Indication Platform known as ‘CIP’ to facilitate business-to-business marketing and sales teams across 120 major product categories. It is an online SaaS platform that provides access to Contentgine’s proprietary first part account intent and content insights. They allow for prioritization and expansion of target account lists, and content consumption intelligence. CIP collects one billion engagement ...

Read More
news image

BUYER INTENT DATA

HOW ADVERTISERS CAN USE DYNAMIC CREATIVE OPTIMIZATION TO UTILIZE RECENCY, RELEVANCY, AND INTENT DATA

Portada | July 20, 2021

Advertisers employ the same creative for their target demographic far too often, without tailoring it to each audience segment. Messages become scalable and relevant for the target audience with Dynamic Creative Optimization (DCO). According to Google, developing the correct creative for each audience demographic is critical because the creative drives 70% of a campaign's performance. DCO also generates data that advertisers might use to capitalise on short-term opportunities....

Read More