Vserv

Core ABM

PRWeb | April 26, 2023

Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced new research on “The State of B2B Marketing Budgets 2023” that reveals how marketing budgets, priorities, and sentiments have changed in the past six months. The report found that nearly 50% of B2B marketers cite the difficulty of using data to inform decisions and measure performance as the biggest challenge, suggesting an increasing need for marketers to “defend the spend” to finance de...

ABM Accounts

Doceree | June 10, 2022

Doceree, a global platform building unprecedented solutions for HCP programmatic marketing with proprietary data tools, announced today the expansion of its targeting offering with Doceree ABMTM, an account-based marketing (ABM) solution built exclusively for life sciences organizations that enables them to reach institutional decision makers based on accounts and intent. Doceree ABM equips marketers to target specific accounts or employ intent-based data to recognize the interest...

Madison Logic | March 03, 2020

Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions. "Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

Account Based Data

Oracle | August 02, 2022

Oracle today announced the next generation of Oracle Fusion Sales, a sales automation application that identifies high-quality sales opportunities and guides sellers to close deals faster. Part of Oracle Fusion Cloud Customer Experience (CX) and powered by artificial intelligence (AI), Fusion Sales automatically provides sellers with quotes, proposals, and recommended steps to help them increase productivity, close more deals, and instill confidence among buyers. ...