WebbMason Marketing

Account Based Data

Demandbase | August 24, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced the results of its 2022 C-Suite Go-To-Market (GTM) Benchmark Survey in partnership with Demand Gen Report. The survey queried more than 200 high-level B2B leaders across marketing and sales in order to gain a clearer picture of ongoing industry evolution and the GTM approaches that separate the leading versus lagging companies. Demandbase discovered important insights about which strategies are driving growth, the continu...

Buyer Intent Data

Bombora, Great Place to Work | September 08, 2022

Great Place to Work® and Fortune have honored Bombora, the leading provider of B2B Intent data solutions, as one of the 2022 Best Workplaces in Advertising & Marketing™. This is Bombora’s first time being named to this prestigious list, this year coming in at tenth place. Earning a spot means that Bombora is one of the best companies to work for in the country. This is Bombora’s second award from Great Place to Work in 2022. The company was also named one...

ABM Accounts

Sitecore | April 12, 2022

Sitecore, an end-to-end digital experience software provider, fully integrated the core products from its acquisitions of Boxever, Four51, Moosend and Reflektion into its digital experience platform (DXP). The new integrations seek to provide Sitecore users with a full suite of capabilities hosted in the cloud. The new additions have helped expand Sitecore's SaaS-enabled composable DXP, which was created to enable brands to deliver better customer interactions and provide real...

ABM Accounts

NetLine | February 03, 2021

NetLine Corporation introduced an open B2B lead gen marketplace to push the future of B2B demand generation. This is first and only bid-based platform to generate B2B leads. With the exposed marketplace, B2B Marketers advance better control on the ROI of their content syndication demand generation campaigns, thereby mimicking the buying behavior already trusted across programmatic, display, and search engine marketing channels. Previously the #1 B2B Buyer Engagement Platform, NetLine's overv...