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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ACCOUNT BASED DATA
ActiveCampaign | August 01, 2022
ActiveCampaign, the leader in Customer Experience Automation (CXA), has surpassed 180,000 global customers, making it the largest provider of CRM and automated sales and marketing.
To enable the company’s continued momentum, ActiveCampaign made two recent leadership appointments. Industry tech veteran Sameer Kazi was appointed as president, and Kelly O’Connell was elevated to senior vice president of platform strategy. The company also hired Kai Ichikawa as its vice pr...
BUYER INTENT DATA
HG Insights | October 21, 2021
HG Insights, the global leader in market intelligence for technology vendors, announced today it has been included as a “Representative Vendor” in the September 2021 Gartner “Market Guide for Revenue Data Solutions.”
The guide focuses on “Revenue Data Solutions (RDS) that provide essential insights for a data-driven commercial team to target prospects and customers with a demonstrated or predicted propensity to buy using actionable context, prioritiza...
Bombora | July 27, 2022
Bombora, the leading provider of B2B Intent data solutions, continues to guide B2B marketing and sales teams as they navigate changing ecosystem dynamics.
Mike Burton, co-founder and SVP data sales of Bombora, takes to the pages of the Forbes Technology Council to highlight two areas where B2B marketing and sales leaders may adjust their approach: revenue operations and buyer-led account based marketing (BLAM).
How The Pandemic Elevated The Importance Of Revenue Ope...
6sense | July 27, 2020
6sense, an account-based orchestration platform, has launched a Native Retargeting solution designed to enable customers to programmatically serve display ads to all website visitors or visitors from target accounts.
Native Retargeting uses 6sense’s integrated intent network, account identification capabilities and AI-driven predictions to help users identify, prioritize and engage visitors who fit a company’s ideal customer profile, automatically tailoring ads to cater to the...
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