Yieldbot

Account Based Data

Sprinklr | September 18, 2023

Sprinklr, a leading unified customer experience management (Unified-CXM) solutions provider, has unveiled its latest platform release, version 18.8. This significant update integrates Sprinklr's AI+ platform with Google Cloud's Vertex AI and OpenAI's GPT models, making it accessible to all customers. Release 18.8 boasts over 700 new features and enhancements across four essential product suites...

Core ABM, Account Management

Madison Logic | August 10, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition, which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them. Armed with these insights, B2B marketers can develop a more data-driven ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. The repo...

Account Based Execution

Skydeo | January 19, 2022

Skydeo launches *AccountsGraph B2B audience segments for account-based advertising on programmatic, CTV and social platforms. “AccountsGraph audiences are a major step forward for B2B advertisers and Account Based Marketing (ABM)”, said Brad Brown, Managing Partner (emeritus) from McKinsey & Co., “Skydeo’s unique combination of B2B data with broad reaching mobile-first consumer data provides marketers the ability to target prospects much like LinkedIn b...

Buyer Intent Data

Inbox Insight, Bombora | October 14, 2022

Companies seeking to amplify the impact of their thought leadership should look to Bombora’s Planning and Measurement Suite. That’s the word from leading demand-generation specialist Inbox Insight, which used the Suite to help its customer figure out which members of its database were likeliest to convert — and experienced great success. Inbox Insight’s customer — an AI-powered search, discovery and recommendation engine solution provider — want...