Yieldbot is a digital media technology that connects brands to the real-time intent of consumers. Yieldbot is the only open advertising platform that uses publisher site level data to connect brands to active consumer intent. IntentRank, Yieldbot’s machine learning system, recognizes and scores the active motivation of consumers and responds with relevant brand messages to produce superior measured performance. By marrying first look access via header bidding and cookieless technology Yieldbot delivers premium consumer interactions.

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FOLLOZE AND GETIT PARTNER ON POWERFUL PERSONALIZED ABM SOLUTIONS TO ENHANCE B2B BUYER JOURNEYS

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Folloze and GetIT today announced an agency partnership that will package the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing (ABM) solutions for the technology, IT and telecom markets. The partnership solves a common challenge for frontline marketers: Bringing ABM and other vital marketing solutions to market quickly — a process that can often take months. With Folloze, GetIT eliminates the need for time-consuming integration and coding activities to offer...

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CORE ABM

FOLLOZE AND GETIT PARTNER ON POWERFUL PERSONALIZED ABM SOLUTIONS TO ENHANCE B2B BUYER JOURNEYS

Folloze, GetIT | April 11, 2022

Folloze and GetIT today announced an agency partnership that will package the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing (ABM) solutions for the technology, IT and telecom markets. The partnership solves a common challenge for frontline marketers: Bringing ABM and other vital marketing solutions to market quickly — a process that can often take months. With Folloze, GetIT eliminates the need for time-consuming integration and coding activities to offer...

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news image

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B2B database ZoomInfo has acquired digital marketing intelligence provider Clickagy to enhance its go-to-market intelligence platform and improve users’ ability to engage prospects and target accounts. The acquisition will allow ZoomInfo to absorb Clickagy’s behavioral intent data from more than 300,000 publishing domains into its own platform, providing sales and marketing professionals with processed insights into their customers’ buying behavior and intent signals. As a resu...

Read More
news image

6SENSE LAUNCHES NEXT BEST ACTIONS TO HELP PROSPECTING TEAMS BETTER ENGAGE TARGET ACCOUNTS

6sense | February 21, 2020

6sense, the leading Account Engagement Platform, today announced the beta release of Next Best Actions, an advanced capability that uses AI to present business development representatives (BDRs) with a prioritized list of recommended actions to engage the buying team within a target account. Part of 6sense Sales Intelligence, a module that provides rich behavioral and predictive data on account records within CRM, Next Best Actions delivers recommendations including which contacts to engage next...

Read More
news image

BUYER INTENT DATA

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Intentsify | September 09, 2022

Intentsify™, the Intelligence Activation Platform for buying-intent signals and Demand Activation Programs provider, today announced Jennifer Ross has joined the company as Chief Marketing Officer. As Intentsify’s CMO, Ross will be responsible for the company’s overall marketing strategy and execution, building out the marketing team to keep pace with the company’s rapid-growth trajectory. Prior to joining Intentsify, Ross led the B2B Marketing Executive se...

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