WELCOME TO The ABM REPORT
Abhi Yadav, Founder & CTO of Zylotech, is a product-focussed entrepreneur with a deep passion & expertise across modern, data driven revenue engines. He has experience across many stages of the business life-cycle f...
Zylotech | August 06, 2019
Zylotech, the self-learning B2B customer data platform (CDP) company, today announced a new partnership with leading B2B intent data provider, Bombora. Bomboras intent data feed will now be a feature of the Zylotech CDP providing marketing and sales teams with a single, seamless solution for unparalleled insights about a B2B customers path to buying. The integrated offering identifies key accounts and personas helping drive Account-Based Marketing (ABM) revenue....
ACCOUNT BASED DATA
Terminus | October 01, 2021
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced its acquisition of Zylotech and launched Terminus Customer Data Platform (CDP) to improve the accuracy of B2B go-to-market data.
With the acquisition of Zylotech, Terminus is now the only ABM platform with a standalone CDP purpose-built for B2B. Terminus CDP enables customers to continuously cleanse go-to-market data a...
Marketing Tech News | January 13, 2020
Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...
CORE ABM,ABM ACCOUNTS
DECK 7 | January 13, 2020
DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...
BUYER INTENT DATA
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