6 Must-Haves For B2B Event Marketing Success

B2B marketers spend 20-30% of their budget on event marketing every year. According to a Gartner CMO report, it’s one of the top four spending areas  ahead of social media, customer intelligence, and email marketing. Between tradeshow sponsorships, seminars, and company-hosted events, this can be a great way to find new prospects, build customer relationships, and conduct face-to-face meetings. But, while 67% of B2B marketers cite event marketing as their most effective strategy, organizations are struggling to leverage their significant investments post-event. In fact, several companies that I’ve worked with are putting renewed focus on understanding how to leverage event sponsorship well beyond the live event. And why not? Done right, in-person events can work brilliantly as a launching pad to build a platform for future marketing content and sales conversations.