ABM ACCOUNTS

6sense Showcases Record-Breaking Performance for Third Consecutive Year

6sense | March 11, 2022

Record-Breaking Performance
On March 9, 6sense announced its continued momentum due to the adoption of its platform by B2B organizations. For the fourth consecutive year, 6sense has documented a record-breaking growth. Its revenue has more than doubled year-over-year, and its customer base and global workforce saw an increase of more than 200%.

"Our success this past year is a direct reflection of the remarkable revenue growth and business impact our customers report from using 6sense," said Jason Zintak, CEO of 6sense.

"Our success this past year is a direct reflection of the remarkable revenue growth and business impact our customers report from using 6sense," said Jason Zintak, CEO of 6sense. "We have a responsibility to our customers, partners, and each other to deliver on our bold vision to transform the way B2B revenue teams go-to-market with data, insights, and orchestration capabilities at the core. I'm incredibly proud of this team and the passion that each person brings to creating value for our customers."

6sense reached a valuation of $5.2 billion. It closed two rounds of funding in FY2022. It closed it Series D funding round of $125 million. D1 Capital Partners was the leading investor. Sapphire Ventures, Tiger Global, and Insight Partners also participated. It closed its Series E funding round, and it more than doubled its valuation. Blue Owl and MSD Partners co-led the round. Other investors included SoftBank Vision Fund 2, B Capital Group, Harmony Partners, and Franklin Templeton. Its existing investors like Insight Partners, Tiger Global, D1 Capital Partners, and Sapphire Ventures also participated in this round.

6sense made three acquisitions- Fortella, Slintel, and Saleswhale to reaffirm its commitment to lead the revenue technology revolution. Fortella is an AI-based revenue intelligence platform. Slintel, a leading provider of business-driven technographic data, modern business contact data, and buyer and market insights. Saleswhale, on the other hand, is an AI-driven email marketing platform. Apart from these acquisitions, 6sense has also enhanced its platform and expanded its ecosystem by partnering with Bombora, Drift, G2, Mediafly, PathFactory, TrustRadius, Salesloft, and others. 6sense made more than 50 meaningful updates to its platform over the past year.

6sense was recognized as a Leader in the 2022 Gartner Magic Quadrant for ABM platforms Report based on its completeness of Vision and Ability to Execute. It was listed on the Forbes Cloud 100 list, Inc. Best Workplaces 2021 for the third year in a row.

Other recognitions 6sense received last year include:
  • G2 leader in 11 2022 Winter Grid Reports
  • #3 Best Place to Work in 2022 (Glassdoor's Employees' Choice Awards)
  • #1 Top Private Cloud-Computing Companies (Battery Ventures)
  • Company for the Happiest Employees, Best Perks & Benefits, Best Culture, Best for Women and Best for Diversity (Comparably)
  • Best CEO (Glassdoor and Comparably)

Spotlight

Convoso was looking for help in rolling out their ABM process. We chat with Elliott Blatt, Marketing Operations Manager at Convoso about their experience working with xGrowth.

Spotlight

Convoso was looking for help in rolling out their ABM process. We chat with Elliott Blatt, Marketing Operations Manager at Convoso about their experience working with xGrowth.

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Bidtellect and Bombora Partner to Increase Conversions per Click in a Campaign Test Using Contextual Targeting

Bidtellect, Bombora | January 20, 2023

Bidtellect, one of the leading demand-side platform and advertising technology firms, and Bombora, the pioneer in B2B intent data, recently collaborated with a financial services client to compare the effectiveness of contextual targeting and behavioral targeting in a head-to-head campaign test. The results demonstrate the efficacy of context-sensitive, cookie-free technology as a performance aid rather than a cookie substitute. The objectives of the campaign were to direct users to the client's landing pages and promote chatbot interactions. The contextual campaign used Bombora's contextual segments to accompany Bidtellect's bidding technology. Ultimately, Bombora and Bidtellect contextual technology drastically reduced the cost of driving users to landing pages, saving the client money and optimising return on spend. Director of Sales at Bidtellect, Jonno Burden, said, "Account-based marketing has historically been the default strategy for our B2B partners targeting decision-makers in their industry." He added, "Bombora and Bidtellect's double-pronged approach incorporating their contextual solution not only reaches potential clients via ABM targeting, but drives incremental conversions, engagement, and reach that are potentially missed. We were thrilled to see such great results with new converting clients." (Source – GlobeNewswire) Notable outcomes include eCPC (effective cost per click) and eCPM efficiencies, which resulted in 38% more impressions and an astounding 83% more clicks by the contextual test campaign than to the control campaign. In addition, the Bombora contextual test campaign performed 48% higher in landing page CPA (cost per acquisition) and 19% better in chatbot CPA than the behavioral control campaign. About Bidtellect Bidtellect is a performance-driven demand side platform (DSP) focusing on context-first optimization, cookieless solutions, and native programmatic. It is one of the industry leaders in premium supply quality and optimizing down to the placement level while providing extensive campaign insights across various KPIs for our brand, agency, and trade desk partners. Due to industry-leading brand safety technologies, premium supply quality, and better context capabilities, the company consistently surpasses rivals in almost every head-to-head performance test. About Bombora Bombora is the leading source of marketing and sales intent data for B2B companies. The company's data unify marketing and sales teams, enabling them to make decisions based on information about which businesses are actively investigating which products and the intensity of their research. Thus, marketers may leverage this data to drive more qualified demand down the sales funnel, while sales teams can prioritize accounts more efficiently and achieve higher-quality conversions. This information was compiled by the first cooperative of more than 5,000 premium B2B media suppliers.

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Full Circle Insights Partners with Bombora to Help ABM Users

Full Circle Insights, Bombora | January 25, 2023

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Madison Logic Named the Only Challenger in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms

Madison Logic | December 12, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Evaluated among seven vendors globally, Madison Logic was recognized for its ability to execute and completeness of vision. “We’re honored to be included in the latest Gartner Magic Quadrant and Critical Capabilities for Account-Based Marketing Platforms as we continue to provide global enterprises with a competitive edge,” said Tom O’Regan, CEO of Madison Logic. “We believe our position as a Challenger reaffirms our commitment to empowering B2B marketing teams to execute data-driven campaigns across today's dominant paid media channels that deliver superior pipeline impact and ROI.” “We’re honored to be included in the latest Gartner Magic Quadrant and Critical Capabilities for Account-Based Marketing Platforms as we continue to provide global enterprises with a competitive edge,” said Tom O’Regan, CEO of Madison Logic. The Gartner Magic Quadrant is a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. The Gartner Magic Quadrant for Account-Based Marketing Platforms enables marketers to get the most from market analysis in alignment with their unique business and technology needs. With Madison Logic, B2B marketers can more easily identify and prioritize their target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. The company's comprehensive and data-driven approach accelerates the customer journey and shortens sales cycles to positively impact ROI, even within today’s complex and competitive marketing landscape. This includes: Optimized Account Insights: Access to ML Insights, a holistic signal comprised of three primary data sources used to identify the companies demonstrating the highest propensity to purchase. Advanced Multi-Channel Program Activation: Seamlessly deliver personalized messaging and maximize engagement with each member of the buying committee across the three dominant paid media channels: comprehensive ABM Display Advertising, ABM Content Syndication, and ABM Social Advertising with LinkedIn. Enhanced Measurement and Campaign Support: Validate campaign performance and optimize account engagement with fully managed customer service and support ranging from account prioritization to campaign deployment. By leveraging enhanced data to execute global multi-channel ABM strategies that meet rapidly growing customer expectations, Madison Logic clients deliver superior results. The company's ABM Success Series showcases how B2B marketers from leading enterprise software organizations leverage research and insights to implement effective ABM strategies that yield higher conversion across the sales cycle: “We use Madison Logic’s intent data to help us maximize the effectiveness of our marketing spend. Intent helps us further tighten our target accounts. And we use ABM Content Syndication and ABM Display Advertising to help us get the right message to the right people within the right accounts at the right time.” - Andrew Ward, Marketing Director for Salesforce Australia and New Zealand “Almost immediately after employing a multi-channel ABM strategy with Madison Logic, we were able to prioritize the accounts demonstrating in-market research and efficiently drive the type of engagement our sales team needs to fill their pipeline.” - Mike Ellis, Senior Corporate Marketing Manager, Higher Logic “Our experience with the Madison Logic support team has been great. One thing they do help with on an ongoing weekly, biweekly, monthly basis is more complex reporting. They’ll bring in their Product Team, their Data Team, Ad Ops just to make sure all of our questions and concerns are addressed.” - Thomas Matthew, Senior Manager Digital Marketing at Vonage Visit http://www.Gartner.com to access the full report. To learn more about Madison Logic, visit http://www.madisonlogic.com About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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