ABM ACCOUNTS

6sense Showcases Record-Breaking Performance for Third Consecutive Year

6sense | March 11, 2022

Record-Breaking Performance
On March 9, 6sense announced its continued momentum due to the adoption of its platform by B2B organizations. For the fourth consecutive year, 6sense has documented a record-breaking growth. Its revenue has more than doubled year-over-year, and its customer base and global workforce saw an increase of more than 200%.

"Our success this past year is a direct reflection of the remarkable revenue growth and business impact our customers report from using 6sense," said Jason Zintak, CEO of 6sense.

"Our success this past year is a direct reflection of the remarkable revenue growth and business impact our customers report from using 6sense," said Jason Zintak, CEO of 6sense. "We have a responsibility to our customers, partners, and each other to deliver on our bold vision to transform the way B2B revenue teams go-to-market with data, insights, and orchestration capabilities at the core. I'm incredibly proud of this team and the passion that each person brings to creating value for our customers."

6sense reached a valuation of $5.2 billion. It closed two rounds of funding in FY2022. It closed it Series D funding round of $125 million. D1 Capital Partners was the leading investor. Sapphire Ventures, Tiger Global, and Insight Partners also participated. It closed its Series E funding round, and it more than doubled its valuation. Blue Owl and MSD Partners co-led the round. Other investors included SoftBank Vision Fund 2, B Capital Group, Harmony Partners, and Franklin Templeton. Its existing investors like Insight Partners, Tiger Global, D1 Capital Partners, and Sapphire Ventures also participated in this round.

6sense made three acquisitions- Fortella, Slintel, and Saleswhale to reaffirm its commitment to lead the revenue technology revolution. Fortella is an AI-based revenue intelligence platform. Slintel, a leading provider of business-driven technographic data, modern business contact data, and buyer and market insights. Saleswhale, on the other hand, is an AI-driven email marketing platform. Apart from these acquisitions, 6sense has also enhanced its platform and expanded its ecosystem by partnering with Bombora, Drift, G2, Mediafly, PathFactory, TrustRadius, Salesloft, and others. 6sense made more than 50 meaningful updates to its platform over the past year.

6sense was recognized as a Leader in the 2022 Gartner Magic Quadrant for ABM platforms Report based on its completeness of Vision and Ability to Execute. It was listed on the Forbes Cloud 100 list, Inc. Best Workplaces 2021 for the third year in a row.

Other recognitions 6sense received last year include:
  • G2 leader in 11 2022 Winter Grid Reports
  • #3 Best Place to Work in 2022 (Glassdoor's Employees' Choice Awards)
  • #1 Top Private Cloud-Computing Companies (Battery Ventures)
  • Company for the Happiest Employees, Best Perks & Benefits, Best Culture, Best for Women and Best for Diversity (Comparably)
  • Best CEO (Glassdoor and Comparably)

Spotlight

In this episode of the In-Sites video series we will discuss 7 ways to construct inbound marketing campaigns for mobile users. As marketers and business owners, we have our work cut out for us with all the different digital platforms, devices, and means of communication on the Internet. Our jobs can get hectic. Balancing design, functionality and appeal can become overwhelming. But, we all know mobile is beginning to dominate time and demand attention.

Spotlight

In this episode of the In-Sites video series we will discuss 7 ways to construct inbound marketing campaigns for mobile users. As marketers and business owners, we have our work cut out for us with all the different digital platforms, devices, and means of communication on the Internet. Our jobs can get hectic. Balancing design, functionality and appeal can become overwhelming. But, we all know mobile is beginning to dominate time and demand attention.

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ACCOUNT-BASED DATA

Metadata.io Raises $40M to Create the First Automated Operating System for B2B Marketing

Metadata | March 03, 2022

On March 1, Metadata.io announced a $40 million Series B funding round led by Resolute Ventures and Next47. Several other SaaS founders and CEOs also participated in the round. This new capital investment will allow Metadata to develop a new software category as it triples its growth and expands its platform capabilities to become the first optimal operating system for B2B marketers. Today, B2B marketers have to endure technical, repetitive, and mundane tasks while running paid campaigns. With the help of AI and machine learning, Metadata aims to free B2B marketers from these tasks to allocate their time to strategy, experimentations, and creativity. Metadata automates tasks, optimizes campaigns to revenue, and scales their performances before needing more resources. “In 2021, the Metadata platform executed nearly $50 million of digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in marketing-sourced pipeline and over $2 billion of influenced pipeline,” said Gil Allouche, Metadata CEO. Metadata has grown tremendously fast. In 2016, Metadata raised $2 million in seed funding In 2020, Metadata raised $6.5 million in Series A funding 711% YoY growth in the past 24 months Added over 110 new customers in the last 12 months Was awarded five patents for its technology and database of 1.5 billion business profiles categorized by technographic, firmographic, and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2. Has received the highest G2 satisfaction scores of any of its category competitors, with 99% of users rating Metadata at 4 or 5 stars, and 92% saying they would recommend Metadata to other B2B marketers. “In 2021, the Metadata platform executed nearly $50 million of digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in marketing-sourced pipeline and over $2 billion of influenced pipeline,” said Gil Allouche, Metadata CEO. “No other technology was able to provide this amount of efficiency for B2B marketers. This funding validates the market demand for our technology and will help us develop this technology further.” Matthew Cowan, General Partner at Next47, thinks that Metadata’s loyal customer base indicates success in the future. “When speaking with dozens of Metadata customers, it was clear that Metadata is a vital part of their operations. Metadata’s commitment to their customers is evident in their growth and the tangible results they’ve provided B2B marketers,” said Cowan. “Their vision of building the first operating system for B2B marketing is exactly what this industry needs. As we were looking to make investments in truly disruptive marketing technologies, Metadata's vision, combined with their current performance, and future trajectory, is what compelled us to lead this round of funding with them.” Raanan Bar-Cohen, founding partner at Resolute Ventures, who led Metadata’s Series A round, has already witnessed Metadata’s impact on its customers. “We’re not surprised by Metadata’s consistent ‘up and to the right’ trajectory,” said Bar-Cohen. “Gil and his team have shown a commitment to technology innovation and customer obsession, in a space that is busy with undifferentiated tech. Metadata has a true passion for making life easier for B2B marketers and has a track record of delivering capabilities that truly reduce the task load on B2B marketers while maximizing marketing performance – and that dedication is what will continue to allow their team to define their category as a new kind of operating system for B2B marketers.” Companies like Mana Ventures, Gaingels, and over 30 other prominent SaaS leaders, including Erik Matlick (CEO, Bombora), Mark Organ (Founder/Eloqua), Gary Nakamura (CEO/Firstup), Megan Yen (Head of Operations/Ramp), Brian Cooper (VP Demand/Juniper) and many others participated in the latest round.

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CORE ABM

RollWorks Launches ABM Partner Program Dedicated to Agencies

RollWorks | November 20, 2021

RollWorks, a division of NextRoll, today further bolstered its partner ecosystem with the launch of a new Agency Partner Program. The rapidly-growing program includes premier partners Acclaro, Inc., Intelligent Demand, and SmartBug Media®, as well as agencies like Khronos, TLG Marketing, and more. The new program establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it. "We're thrilled to launch the new RollWorks Agency Partner Program with SmartBug, Intelligent Demand, and Acclaro, some of the industry's most respected and innovative agencies," said Mike Stocker, VP of Partnerships at RollWorks. "As many companies leverage B2B marketing agencies in their marketing and digital transformation efforts, our new program combines the expertise of RollWorks with reputable agency partners to convert prospects into successful customers." RollWorks provides account-focused B2B companies a platform to align their marketing and sales teams and confidently grow revenue. The new RollWorks Agency Partner Program gives RollWorks customers access to agencies they can engage with who are knowledgeable about RollWorks and broader ABM strategies. Agency partners gain access to an ABM expert to help drive broader market knowledge, thought leadership, and best practices. Agency partners can augment their offerings to include recommendations for leveraging ABM in their marketing efforts and within their overall tech stacks. "We're thrilled to launch the new RollWorks Agency Partner Program with SmartBug, Intelligent Demand, and Acclaro, some of the industry's most respected and innovative agencies," said Mike Stocker, VP of Partnerships at RollWorks. Agencies and their B2B clients drive business value with RollWorks SmartBug Media is a globally recognized Intelligent Inbound® marketing agency and the highest-rated HubSpot partner. "SmartBug is excited to work with RollWorks as a recommended and preferred ABM partner. We believe RollWorks has a powerful solution and is a strong fit for SmartBug and HubSpot customers looking to engage with their most sought out accounts in a meaningful and personal way." - Jen Spencer, president of SmartBug Media Intelligent Demand is a leading U.S. revenue growth agency based in Denver, Colorado. "We're thrilled to be among the first agencies invited into the RollWorks partner program. Because we're developing account-based revenue programs for nearly every one of our clients, this partnership becomes another lever to help our clients make their numbers and achieve their goals." - Mike Swainey, Vice President, Growth Consulting, Intelligent Demand Acclaro, Inc. is a leading strategic marketing and advertising agency for healthcare. "RollWorks is the magic bullet that allows Acclaro to be more efficient and effective in the work we do with our clients. With RollWorks, we can focus key messages to key individuals at key points during the buyer journey while being better stewards of the marketing budget. These are the leading indicators to a strong ROI on marketing investments." - Ryan St. John, CEO of Acclaro, Inc. To learn more about the new RollWorks Agency Partner Program and sign up today, visit www.rollworks.com/agency-partners. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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CORE ABM

G2 Announces New Integrations With 4 ABM Platforms

G2, 6sense, Demandbase, RollWorks and Triblio | October 18, 2021

G2, a business software and serviews reviews platform, expanded its ABM integration stack through partnerships with 6sense, Demandbase, RollWorks and Triblio. The company aims to enable the partners’ shared userbases to adapt to trends in B2B software purchasing and accurately market to accounts actively showing intent. To help the 67% of B2B software vendors who engage target accounts at the wrong time, these new integrations will allow the four partner companies to assimilate G2’s buyer intent data directly into their ABM platforms. The userbases can use the intent data to identify where accounts are in their journeys, find key accounts in their target account lists (TALs) that are displaying intent and engage active accounts accordingly. By building bridges between multiple ABM platforms, G2 hopes that marketers can enhance their ABM programs with more efficient workflows and better target and engage their key accounts. "Software buying cycles are getting shorter — 85% of all buying decisions are made in under six months, including 82% of decisions at enterprise organizations,” said Mike Weir, Chief Revenue Officer at G2, in a statement. "Software buying cycles are getting shorter — 85% of all buying decisions are made in under six months, including 82% of decisions at enterprise organizations,” said Mike Weir, Chief Revenue Officer at G2, in a statement. “This is a stark contrast to years of research saying enterprise buying takes 12+ months. This makes ABM absolutely critical for many software sellers. With G2 buyer intent integrations, ABM strategies are turbocharged by first-party data, giving marketing professionals the ability to deliver targeted, personalized campaigns like never before."

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