8-Step Branding Strategy for Your Small Businesses

Branding is so much more than having a cool logo or a flashy website. Sure, today you have to be able to engage your audience and “tell your story”. but if you don’t tell it the right way, you’re left with nothing but a wasted opportunity. This is where branding strategy comes into play. Many startups, small businesses, and entrepreneurs only look at the present, focusing on short-term rather than the long-term growth and success of their business (the difference between a startup that dies after 6 months and a prosperous business such as eCommerce giant, Amazon). So what exactly does branding mean? By definition, it means, “making a mark”. OK, that’s pretty vague. Let me explain. Branding is not a one-size-fits-all kind of deal. Simply put, branding differentiates you from your competitors, and it allows you to control how you want to be perceived.