ABM Market 2017-2027 Shares, Trend and Growth Report

The drive for account-based marketing stems from the need for account-level personalization to enable personalized interactions with customers and buyers in modern marketing approach that seeks to integrate sales and advertising.  Over the years, account-based approaches have gained traction among sales teams. Account-based marketing (ABM) as an industry has seen rapid evolution over the past few years, witnessed in their rising demand among B2B marketers. The adoption of inbound methodology has made the market more customer-centric.